B2B Performance Marketing Manager

Are you a B2B marketing professional with a proven track record of delivering impactful campaigns? Do you thrive on transforming insight into action? Most importantly, can you drive measurable business growth by translating commercial priorities into effective marketing activity? If your answer is 'yes' then keep reading. What you'll do. Reporting to our Senior Marketing Manager, you'll play a key role in shaping how we attract, engage and convert retailers across some of the UK's most important consumer sectors. As our B2B Performance Marketing Manager, you'll be responsible for developing and delivering targeted marketing campaigns that generate new demand, support sales growth and enhance our market presence. You'll use customer, campaign and market insight to identify opportunities, create compelling marketing activity and optimise the customer journey from initial interest through to meaningful sales conversations. You'll be comfortable combining strategic thinking with hands-on delivery in a proactive way. You'll also use customer, campaign and market insights to help identify valuable opportunities, create compelling marketing activity and optimise the customer journey, from initial interest through to meaningful sales conversations. You'll work closely with colleagues across Sales, Commercial and Marketing, giving you a real opportunity to influence our strategy, challenge thinking and make a tangible impact on business performance. You'll also:

• Work closely with Sales to understand priority prospects, identify content gaps and create materials that help convert opportunities
• Improve our website, email journeys and various conversion pathways
• Create persuasive proof points, including case studies, testimonials and industry research
• Effectively manage suppliers, timelines and multiple concurrent projects
  
  You'll have a strong marketing background with exposure to managing end-to-end campaigns across multiple channels. Creative, commercially minded and data-driven, you'll know how to help generate awareness, create demand and support ongoing sales growth. You'll have strong communication and stakeholder management skills, which allow you to influence and collaborate effectively.
You'll be a great fit if you have:
• Good knowledge of B2B demand generation, lead generation or partner marketing
• The skills to turn complex products and propositions into clear, relevant communications
• The ability to understand and adapt our approach to new customers, competitors, emerging technology and changing market behaviours
• Working knowledge of CRM, analytics, SEO, CRO, email marketing, social media channels (particularly LinkedIn) and emerging AI-led opportunities
• A data-driven mindset, able to interpret insights and use them to improve channel performance, content effectiveness and customer journeys
Knowledge of financial services or retail finance would be helpful, but certainly isn't essential. More important is your ability to understand complex markets, ask thoughtful commercial questions and turn ideas into action.

At Novuna, we're committed to becoming one of the UK's most trusted financial-services brands, helping to unlock the potential of individuals, businesses and society through innovative solutions and outstanding customer experiences. Being yourself At Novuna, we're a Disability Confident employer, dedicated to creating an inclusive workplace where everyone can be themselves and thrive. If you need any adjustments to support you during the recruitment process, please reach out to us directly. Please note: This vacancy may close earlier than the advertised closing date if we receive a high volume of applications. We encourage you to apply as soon as possible to avoid disappointment. #LI-Hybrid

Our benefits package is designed with flexibility in mind, allowing you to customise it to meet your unique needs. Our offer to you includes:
• An excellent bonus scheme
• Company car or cash alternative - with fantastic EV incentives
• Flexible hybrid working
• 25 days' holiday, plus bank holidays and the option to buy/sell 5 days
• Full wellbeing package including BUPA, digital GP service, 24/7 employee assistance, plus wellbeing events throughout the year