B2B Growth Copywriter (Demand Generation) 1

If you know how to turn messaging into pipeline - not just content - and you actively use AI to work faster, test more, and improve results, keep reading. We're looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a "blog writer" role. This is about writing, testing, and optimizing content that drives conversions and revenue - powered by AI.,

• Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
• Own messaging for landing pages (Unbounce) and continuously improve conversion rates
• Create ABM-focused content for target accounts and segments
• Support email campaigns and SDR outreach with clear, compelling messaging
• Develop SEO-driven content aligned with business intent (not fluff)
• Improve website messaging across solutions, products, and key pages
• Work closely with demand gen, product marketing, and sales to align messaging with real market needs
• Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
• Continuously experiment with multiple messaging angles using AI to improve performance
What success looks like
• Improved conversion rates across landing pages and campaigns
• Stronger CTR and engagement across paid media
• Consistent A/B testing cadence leading to measurable performance gains
• Increased content velocity and testing output using AI
• Clear AI-driven visibility into what messaging works (and why)
• Messaging that resonates with target audiences and drives action
• Content that contributes to pipeline and revenue, not just traffic, We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process:
Disclaimer Sapiens India does not authorize any third parties to release employment offers or conduct recruitment drives via a third party. Hence, beware of inauthentic and fraudulent job offers or recruitment drives from any individuals or websites purporting to represent Sapiens. Further, Sapiens does not charge any fee or other emoluments for any reason (including without limitation, visa fees) or seek compensation from educational institutions to participate in recruitment events. Accordingly, please check the authenticity of any such offers before acting on them and were acted upon, you do so at your own risk. Sapiens shall neither be responsible for honoring or making good the promises made by fraudulent third parties, nor for any monetary or any other loss incurred by the aggrieved individual or educational institution. In the event that you come across any fraudulent activities in the name of Sapiens, please feel free report the incident at sapiens to sharedservices@sapiens.com.


• 2-3+ years of experience in B2B copywriting, content, or growth marketing
• Proven ability to write conversion-focused copy (ads, landing pages, emails)
• Hands-on experience using AI tools to enhance content creation, testing, and efficiency
• Strong interest in testing, experimentation, and performance marketing
• Understanding of B2B audiences and complex products/services
• Ability to adapt messaging across different personas and industries
• Experience with SEO content targeting real business intent
• A mindset of continuous learning, iteration, and optimization
• Proven track record working for a Born-in-the-Cloud or Cloud-Native technology company - Must have
• Excellent English skills, both written and spoken
  
  Sapiens is a global leader in the insurance industry, delivering its award-winning, cloud-based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens' platform offers pre-integrated, low-code capabilities to accelerate customers' digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.