Audience Research Executive

BBC Nations produces content putting audiences across the whole country at the heart of everything it does. The division is responsible for producing an extremely broad range of output across News, Sport, Audio and TV content from the devolved Nations and English regions of the UK. The BBC Nations Audiences team works closely with teams across the whole division, including journalists, content makers, marketeers and strategists to ensure audiences in every part of the country are at the heart of decision-making about the stories we tell. This role will sit within the Nations Content Audiences team, delivering research and insights focused on video content across broadcast, on-demand and other digital teams. Additionally, it will work on Nations Sport across all platforms. Join us in helping BBC Nations to deliver value for all audiences across the UK. WHY JOIN THE TEAM This is an exciting opportunity to have a real impact on decision-making; acting as the voice of the audience across the breadth of the country. If you're interested in what makes people tick, how they consume TV shows and other video content, and you're passionate about turning that into the insights on how to make the best shows for audiences across all platforms, you'll enjoy being part of our dedicated, pan-UK team. YOUR KEY RESPONSIBILITIES AND IMPACT:

• Take a leading role in updating and reporting audience performance across the breadth of Content produced by Nations division each week.
• Support editorial stakeholders across video and sport to understand the performance and audience opportunities for their output, through a mix of regular reporting and periodic audience deep-dives. Provide support on research projects using different methodologies (e.g. surveys, focus groups) to help shape output across platforms for the benefit of UK audiences.
• Help develop and mentor colleagues across all business areas on new tools and initiatives developed by the Nations Audiences team
• Build strong, collaborative working relationships with stakeholders and colleagues across a range of areas including commissioning, marketing and central network Audiences teams
• Analysing digital performance data and collaborating with data analysts to own and develop dashboards and tools
  
  Good analytical skills, with the ability to extract key conclusions from diverse datasets.
• Some experience of supporting qualitative and quantitative market research projects such as surveys and focus groups.
• Excellent communication skills, with an ability to turn data into engaging reports, articles and presentations, and deliver to stakeholders with different levels of data literacy.
• An aptitude for time management, with the ability to respond to changing priorities in a dynamic environment.
• A clear interest in the UK media & TV market, wider audience trends, and the context in which the BBC operates.
DESIRED BUT NOT REQUIRED:
• Experience of audience measurement and working with media industry data such as digital/social media analytics, radio industry (RAJAR) data, and/or TV industry (Barb) data.
• Passion for turning complex data into compelling stories for colleagues at all levels
• An interest specifically in new & evolving digital video trends and products
• Interest in, and good understanding of, domestic sport across the UK
  
  BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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  PROPOSED SALARY RANGE: £25,700 - £30,900 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights., If you can bring some of these skills and experiences, along with transferable strengths, we'd love to hear from you and encourage you to apply.
Disclaimer This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved. Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer. For any general queries, please contact: Redeployment The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk. Information at a Glance This is your BBC At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain. Life at BBC Here you will benefit from:
• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.
Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract. Learn more about life at the BBC and our values in our candidate pack. You belong We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Find out more about diversity, inclusion and belonging in our strategy below. Disability confident