Audience & CRM Platform Lead, International

The Audience & CRM Platform Lead, International will own and drive the evolution of the Salesforce Core & Marketing Cloud ecosystem supporting marketing automation and audience engagement across Live Nation's international venues. This role operates at the intersection of product, data and marketing. You will act as the business owner and platform lead, defining how customer data is structured, activated, and scaled across markets. You will lead the deployment of scalable marketing and operational communication frameworks, partnering with engineering teams and agencies to deliver consistent, compliant, and high-performing solutions. You will be responsible for building reusable frameworks, defining data and activation standards, and driving platform governance to ensure CRM operates as a scalable growth engine rather than a campaign execution tool. Working in close partnership with the International CRM team, you will contribute to building a unified CRM Centre of Excellence, establishing shared standards, governance, and a roadmap toward long-term platform convergence across Salesforce and related systems. What it's like to work in the Team You'll be part of Live Nation's international data and audience team, driving audience platform excellence and scalable activation across business units. You will work closely with data, marketing, and technology teams to design and enable best-in-class capabilities, ensuring communications are personalised, optimised, and scalable across markets. What we can offer you Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.,

• Own and lead the evolution of CRM and marketing automation platforms across international business units leveraging Salesforce Marketing Cloud & Data Platform
• Drive platform adoption, enablement and capability uplift across marketing and operational teams
• Own platform roadmap, prioritisation, and governance across international business units and venues
• Define scalable frameworks to enable markets to execute and optimise campaigns
• Define CRM performance frameworks and drive optimisation through data, standardisation, and scalable best practices
• Partner with data and engineering teams to define and optimise data flows, integration patterns, and audience architecture
• Leverage audience data and behavioural insights to inform platform evolution and growth strategies
  
  Proven experience building, evolving or transforming CRM platforms for marketing and operational use cases
• Experience with Salesforce Marketing Cloud or equivalent enterprise CRM/mar tech platforms
• Strong understanding of customer data models, identity resolution (beyond email), segmentation architecture, and CDP/data platforms
• Experience owning platform roadmap, prioritisation, and governance in a multi-market or multi-business unit environment
• Ability to make trade-offs and prioritisation decisions across platform, data, and market needs
• Experience working cross-functionally with data, engineering, and business teams, including managing technical delivery partners and agencies
• Ability to translate business requirements into scalable technical solutions and platform configurations
• Experience working in federated / multi-market operating models is desirable
Behaviours The following attributes determine how the role will be carried out and are required to be a success
• Self-motivated to deliver excellent quality output
• Excellent attention to detail
  
  Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit