Associate Director, Global Donor Experience & Engagement

As our Associate Director, Global Donor Experience & Engagement, you'll lead the development of our fundraising narratives, storytelling, high-impact communications, digital media and events across digital and offline channels, ensuring a consistent and powerful donor experience at every touchpoint. This is a new role and a member of the Fundraising Senior Management Team. You'll need to be a strategic partner, who is able to make an early impact, which will help to enable our fundraising teams to strengthen donor relationships, increase engagement and create the conditions for sustainable and transformational income growth. As our Associate Director, Global Donor Experience & Engagement you'll be responsible for (but not limited to):

• Lead global fundraising engagement strategy- Shapingclearobjectives, plans and success measures that align with organisational priorities and fundraising ambitions.
• Strengthen supporter engagement and stewardship- Developing persuasive cases for support, donor communications, engagementplansand experiences that deepen long-term relationships.
• Shape brand,propositionsand content- Ensuring fundraising engagement is audience-led, compelling, values-led and rooted in CIWF's mission and case for support.
• Lead and collaborate across teams- Leading a newly formed team and working closely with Fundraising, Communications, the CEO Office, internationalcolleaguesand external partners.
• Use insight to improve performance- Using data,feedbackand evaluation to improve supporter experience, engagementactivityand continuous improvement.
  
  To succeed in this exciting role, you will need to have significant previous experience at a similar level in fundraising communications, donor engagement, events, marketing or supporter experience, ideally within a charity or not-for-profit setting. You'll need to be a confident strategic leader with exceptional storytelling and editorial skills, a strong understanding of donor motivations and supporter journeys, with the ability to translate organisational strategy into compelling fundraising narratives.
Skills and experience you'll need to bring as our Associate Director, Global Donor Experience & Engagement:
• Senior-level experience in fundraising communications, donor engagement, events or supporter experience within a charity or not-for-profit setting.
• Proven ability to develop persuasive cases for support, donor propositions and supporter communications that translate strategy into compelling fundraising narratives.
• Strong understanding of donor stewardship, supporter journeys,retentionand long-term relationship building.
• Excellent editorial,copywritingand storytelling skills, with strong audience awareness,creativityand attention to detail.
• Experience leading and developing teams, managingbudgetsand working with external agencies,suppliersor specialist partners.
• Ability to use data,insightand evaluation to shape communications, improve engagement and support performance improvement.
• A demonstrable commitment to CIWF's mission, values and ethical approach to fundraising and partnerships.
  
  Compassion in World Farming International is a global movement transforming the future of food and farming. Join us in shaping powerful donor engagement and experiences that help end factory farming., Compassion in World Farming International is a leading global organisation working to end factory farming. Founded in 1967 by British farmer Peter Roberts, we've spent over 50 years driving change, successfully campaigning to ban cruel practices such as barren battery cages, veal crates, and sow stalls across the UK and Europe.
Our work combines advocacy, campaigning, and collaboration with policymakers and businesses to promote animal welfare and sustainable food systems. We envision a future where animals are treated with compassion, and farming supports both people and the planet. To learn more about our mission, culture, and opportunities, please explore our Candidate Pack, and Careers Page. To comply with legal requirements in the UK and internationally, all applicants must be able to demonstrate their right to work in the country where the role is based. Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background. We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector. We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other.

We offer a supportive, flexible workplace with a strong focus on wellbeing and development, including:
• 25 days annual leave + bank holidays
• Health Cash Back Plan and 24/7 GP access
• Employee Assistance Programme and MHFA support
• Premium Calm App subscription
• Electric car schemeavailable
• Defined contribution pension scheme
• Enhanced discretionary sick pay
• Hybrid working model (role and location dependent)
• Free onsite parking and office next to mainline station
• Cycle Benefit scheme and other savings options
• Ongoing learning and development opportunities