Associate Creative Director - Women's Lifestyle

Our commercial team is looking for an Associate Creative Director who understands what makes young women laugh, gets them talking, and matters to them. With a focus on Betches UK, this is an opportunity to shape bold, funny, culturally relevant content that connects with a Gen Z audience. We're looking for someone with a passion for women's issues and lifestyle, a sharp sense of humour, and the ability to turn audience insights into standout, social-first branded content. You'll define what great looks like across both partnership campaigns and platform output, guiding the team from initial spark through to delivery. You'll lead creative ideation across short-form video, memes, reactive content and talent-led formats, creating work that feels native, entertaining and true to Betches UK's voice. From dating and friendships to careers, pop culture and the issues shaping women's lives, you'll know how to find the relatable truth and turn it into something worth sharing. This role sits at the heart of the team, leading and inspiring a multidisciplinary group of creative producers, editors, creators, and talent partners to deliver work that earns attention and drives real impact. What the opportunity looks like

• Lead the creative development of women's lifestyle branded content, with a focus on BETCHES UK, ensuring ideas feel native to the platform and true to the brand's voice.
• Apply and evolve successful content formats into partnership work, while developing new formats that connect with young women.
• Oversee creative output across owned social channels, ensuring consistency, quality and platform relevance.
• Own the end-to-end creative output, maintaining a high standard across both always-on content and campaign moments.
• Shape and manage the idea pipeline, balancing reactive content with bigger, format-led executions.
• Champion humour and an authentic female perspective, finding fresh ways to reflect the experiences, interests and issues that matter to our audience.
• Lead, mentor and inspire the wider creative team, providing clear direction and elevating the quality of ideas and execution.
• Act as the senior creative voice in client conversations, turning briefs into strong, simple ideas and presenting them clearly and confidently.
• Collaborate cross-functionally to ensure ideas are both ambitious and deliverable within fast-paced production timelines.
• Stay tapped into Gen Z culture, platform trends and audience behaviour, ensuring all output feels current and relevant.
  
  Significant experience within a social-first creative, editorial or advertising environment, operating at a senior or leadership level.
• A proven track record of developing standout branded content that feels native to the platform, with a portfolio that demonstrates a strong instinct for humour.
• A passion for women's issues and lifestyle, with an understanding of the different perspectives and experiences within a young female audience.
• Deep Gen Z cultural fluency, from creators and internet humour to the conversations shaping young women's lives.
• Strong leadership skills, with experience guiding multidisciplinary teams and improving creative output.
• Experience working with established content formats and evolving them for different brands or audiences.
• Ability to think strategically while maintaining a strong grasp of execution, including comic timing, tone of voice and storytelling.
• Confidence working with and influencing senior stakeholders, both internally and client-side.
• Deep understanding of content performance and what drives engagement across key social platforms.
• Excellent writing and pitching skills, with the ability to shape and sell ideas clearly and convincingly.
• Comfortable balancing long-term creative direction with rapid, reactive content cycles.
  
  LADbible Group is one of the world's most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands: - including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.
LADbible's Commercial Team, LAD360, is a powerhouse of creativity, strategy, and innovation - partnering with the world's most iconic brands, from Google and Nike to Disney and Tesco. With a headcount of 150 and growing, LAD360 has rapidly become one of the most formidable forces in media, delivering culture-shaping campaigns. Our work has earned us top industry accolades, including Commercial Team of the Year at the 2025 Campaign UK Awards and Media Brand of the Year at the 2024 MediaWeek Awards. At the heart of it all is a relentless drive to push boundaries, tell bold stories, and connect brands to youth culture like no one else can., At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.