Area Sales Manager

Customer Relationship Management

• Manage, retain and grow revenue across a defined field sales territory covering Greater Manchester and Belfast.
• Build strong, long-term relationships with security installers, systems integrators, electrical contractors and trade partners .
• Act as the trusted advisor and primary point of contact for assigned customer accounts.
• Maintain regular face-to-face customer visits to drive satisfaction, loyalty and account growth.
New Business Development
• Identify, prospect and onboard new B2B customers
• Win business from competitors by clearly communicating ADI's value proposition, service model and extensive product range.
• Increase share of wallet within existing accounts through consultative, solution-focused selling.
• Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.
Sales Execution & Campaign Management
• Plan, lead and execute supplier-led and branch-supported sales campaigns.
• Convert campaign activity into qualified pipeline and measurable revenue growth.
• Maintain accurate opportunity tracking, forecasts and reporting via CRM.
• Deliver consistent performance against sales targets, KPIs and growth plans.
Events & Market Engagement
• Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events .
• Deliver product demonstrations and technical presentations to customers and prospective partners.
• Represent ADI as a trusted local expert in security, AV and low-voltage technologies.
Product & Market Knowledge
• Develop in-depth knowledge of ADI product portfolios, solutions and services.
• Stay informed on market trends, competitor activity and emerging technologies.
• Participate in technical, sales and product training to support professional growth.
• Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).
  
  Proven experience in field sales, territory management or B2B account management .
• Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution .
• Strong communication, negotiation and relationship-building skills.
• A proactive, well-organised approach with the ability to manage your territory autonomously.
• Confidence working in a target-driven, customer-facing environment.
• Full UK driving licence and flexibility to travel across Greater Manchester alongside Belfast .
WE VALUE
• Solid understanding of sales fundamentals, pipeline management and account development.
• Ability to influence customers and internal stakeholders at all levels.
• Strong commercial mindset, including pricing, margin and deal structuring.
• Confident negotiator with strong closing and customer engagement skills.
• Initiative, resilience and a solution-oriented approach.
  
  ADI Global Distribution is the leading global wholesale distributor of electronic security, AV and low-voltage products. For over 25 years, ADI has supported installers, integrators and trade professionals with industry-leading solutions and exceptional service. With 200+ locations across 17 countries, ADI continues to expand its footprint, scale and reputation within the security and low-voltage distribution market.
We are now seeking a high-performing Area Sales Manager to retain, grow and win B2B customers across Greater Manchester, with additional coverage across Belfast and surrounding areas. This role is ideal for a Field Sales Manager, Territory Manager, Area Sales Executive, Business Development Manager, or B2B Account Manager, particularly from Electronic Security, Electrical Wholesale, Trade Distribution, AV, Fire & CCTV, or closely related sectors., ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com . You can find out more about how the talent community works here: ADI Talent Community Terms . Our recruitment privacy notice ADI - Recruitment Privacy Notice describes in more detail how we process your personal data and how you can exercise your personal data rights. ADI is an equal opportunity employer. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" (https://adi-corporate-site.webflow.io/legal/eeo-is-the-law) poster, "EEO is the Law" Supplement Poster (https://adi-corporate-site.webflow.io/legal/eeo-is-the-law-supplement) and the Pay Transparency Nondiscrimination Provision (https://adi-corporate-site.webflow.io/legal/pay-transparency-nondiscrimination-provision) . ADI complies with applicable equal employment laws in all countries where we do business., At ADI, we bring together diverse individuals to build the future of homes. ADI is an equal opportunity employer.


• Competitive base salary plus car allowance or company car.
• Attractive commission and market-leading sales incentive scheme.
• Opportunity to build a long-term career within a global, industry-leading organisation.
• Comprehensive product, technical and sales training.
• Supportive, collaborative culture focused on performance, innovation and customer excellence.