Area Manager

Bayfields Opticians & Audiologists are an independent, people-first group of Optometrists and Audiologists with over 55 practices and big ambitions. As our new Area Manager, you will play a pivotal role in shaping the success of your region-supporting Practice Managers, elevating the client journey, and ensuring each practice delivers its budgeted sales and service standards.This is a role for someone who thrives on visibility, influence, and impac
t.
What You Will Be DoingLeading multi-site teams - coaching, developing and inspiring Practice Managers to perform at their bestDriving sales performance - interpreting sales data, spotting opportunities, and ensuring targets are metChampioning our client journey - ensuring every practice delivers obsessively great serviceEmbedding our values - One Big Family, Obsessively Great Service, and Give a DamnOperational excellence - ensuring consistent standards, compliance and commercial focus across all locationsWhat You Will BringProven multi-site management experience in a sales-driven, people-focused environmentStrong commercial acumen - confident analysing and interpreting sales dataA coaching-led leadership style that brings out the best in othersA passion for service and a genuine desire to make a differenceFlexibility to travel across the region and cover occasional Saturdays (9am - 5:30pm)Why Join Us?A genuinely independent business with a warm, family-feel cultureA leadership
team that gives a damn about people, development and doing the right thingThe chance to shape the performance and culture of a high-potential regionCompetitive salary + car allowance + the satisfaction of making a real imp
act
Ready to Apply?If you are excited by the idea of leading a region where people, service and commercial success all matter equally, we would love to hear from
you.

Area Manager £45,000 + £3,000 Car Allowance Full-time 5 days / 40 hrs (Monday to Friday 9am - 5:30pm but flexibility for occasional Saturdays)

You will lead a cluster of thriving practices including Alsager, Chester, Clitheroe, Frodsham, Headington, Lytham St Anne's, Macclesfield, Nantwich, Newcastle-under-Lyme, Sandbach, Stony Stratford, Tarporley, Thame and Wallingford-driving performance, developing people, and championing obsessively great service (so you will need a full UK driving licence and car)