Apprentice Sales Executive

Introduction

This role will involve building a structured sales pipeline from scratch, developing new business opportunities, and then maintaining and growing that pipeline through consistent follow-up and account development.

About the Employer

NSP is a family owned business established in 1976 and built up on quality products, good customer service and competitive pricing. NSP is a specialist signage and print provider supplying councils, local authorities, police forces, and commercial organisations across the UK. The business supports public safety, environmental campaigns, and infrastructure through high-quality signage solutions.

As a growing small business, NSP offers a hands-on and collaborative environment where individuals can make a direct and visible impact on revenue growth.

What You'll Do

This is a multi-faceted role combining business development, account management, and light marketing activity, suited to someone who is organised, self-motivated, and confident operating independently in a small business.

Sales & Pipeline Management:

• Build, manage, and grow a structured sales pipeline covering prospects, quotes, follow-ups, and converted orders
• Proactively generate new business opportunities within public sector and commercial markets
• Follow up all outstanding quotes via phone and email to maximise conversion rates
• Track and manage all activity using a CRM system or structured spreadsheet

Business Development:

• Identify and target councils, local authorities, housing associations, police forces, and other public sector organisations
• Research upcoming projects, tenders, and recurring signage requirements
• Develop relationships with new and existing contacts to secure long-term repeat business

Account Management:

• Re-engage dormant and lapsed customers to generate repeat orders
• Act as a key point of contact for customer enquiries, pricing, and product information
• Provide a professional and responsive service to support customer retention and growth

Marketing Support (desirable not essential):

• Create and send targeted email campaigns (e-shots)
• Produce and post basic LinkedIn content to promote products and campaigns

Internal Collaboration:

• Work closely with the owner and operations team to ensure efficient handling of enquiries
• Provide regular updates on sales activity, pipeline value, and conversion performance

Training Outcome

Able to progress within the sales and marketing department.

Skills Required

• Communication skills
• Attention to detail
• Organisation skills
• Punctual
• Record keeping skills

Qualifications

• Essential - GCSE - English - C/4/Pass
• Essential - GCSE - Maths - C/4/Pass

Course Information

Course: Sales executive (level 4)

Level: 4

Route: Sales, marketing and procurement

Apprenticeship Level: Higher

Working Arrangements

Working Week: Monday - Friday 8.30am - 5.00pm with a 30 minute unpaid lunch break.

Expected Duration: 1 Year 6 Months

Training Provider: SR APPRENTICESHIPS LIMITED