Aftermarket Sales Advisor (Field Based)

Drives incremental Parts and Service sales through proactive customer engagement, targeted prospecting and consistent communication across multiple channels. The role is focused on identifying sales opportunities, strengthening customer relationships and maximising Parts and Service revenue through disciplined sales activity and customer follow-up. The position has a strong emphasis on customer engagement, delivering exceptional customer service and achieving Parts and Service growth. The role will involve actively visiting customers and is primarily field based within an assigned territory to identify and develop opportunities to deliver agreed commercial growth, support customer retention and promote Ripon Group's aftermarket products and services. - Essential Duties:

• Develop a thorough understanding of customers' businesses, machinery fleets and operating seasons, maintaining accurate records within CRM and dealer business systems. Achieve agreed parts and service sales, customer
retention and account development targets.
• Proactively contact customers to discuss upcoming maintenance requirements, wear parts needs, service opportunities and seasonal preparation. Re-engage inactive customers and strengthen relationships with customers who may not receive regular on-site visits. Use CRM, dealer business systems and connected support information to identify customer requirements, maintenance needs and parts and service opportunities throughout the equipment lifecycle. Promote the Company's parts, workshop services, maintenance packages, inspections, precision technology support and seasonal campaigns. Help customers plan ahead by identifying upcoming maintenance requirements and ensuring the right parts and service support are available when needed. Support field-based Sales, Parts and Service teams by identifying opportunities for additional parts, service and customer support activities. Gather customer feedback, market intelligence and competitor information
to help improve our products, services and customer experience.
• Act as a point of contact for customer enquiries and ensure any issues are resolved promptly or directed to the correct department. Advise customers on parts options, machine maintenance and repair solutions while identifying opportunities to improve machine reliability and performance. Work closely with Parts, Service, Precision Technology and Sales teams to provide a seamless customer experience.
  
  A strong ability to sell, with the confidence to engage customers, identify opportunities and achieve results. Proactive and self-motivated sales approach. Strong prospecting and customer relationship-building skills. Ability to identify customer needs and recommend appropriate solutions. Excellent verbal and written communication skills, including active listening, effective questioning and the ability to handle challenging conversations professionally. Ability to build rapport and influence customers through multiple channels. Competent in Microsoft Office, CRM systems, dealer business systems and other communication platforms. The ability to work effectively both independently and collaboratively across other departments and teams. Understanding of sales and customer service principles. Willingness and ability to learn about the Company's products, services and customer requirements. Ability to analyse customer and sales information to identify opportunities and prioritise
activity.
• Willingness to travel regularly within the assigned territory and across the wider business when required.
Full UK driving licence.


• Opportunity to work with industry-leading technology and brands. Company pension scheme. Company sick scheme. 24 days holiday plus bank holidays. Day off for your birthday. Vehicle change policy - if applicable. Life insurance x 3 salary. Tailored career path. Manufacturer training. Employee uniform. Staff discount on showroom items. Free on-site parking. Health and well-being support line. Employer funded Cash plan to support with covering employees' regular healthcare expenses.