Activations Specialist

As our Activation Specialist in the UK & Ireland Marketing team, you will play an important role in building and executing impactful local market activation plans. You'll connect our brand with athletes, events, and key partners to drive preference, recommendations, and loyalty. You will also work closely with cross-functional teams to ensure all initiatives are integrated and deliver measurable results., Based at our UK & Ireland Office in Warrington, you will be reporting to the Marketing Manager, and as part of the role, you'll help us to continue to build our brand by:

• Developing activations for local initiatives in line with EMEA focus areas and the overall campaign calendar taking into account local consumer insights and business needs.
• Integrating and amplifying local events and sports marketing assets, e.g. marathons, other running events, tournaments, PR events and athletes to drive recommendations and trial opportunities.
• Managing the execution of local events and campaigns integrating all touchpoints to create a consistent and engaging consumer experience.
• Supporting local relationships with athletes, teams and federations, communicating local market insights and requirements to the regional Sports Marketing Asset Specialists.
• Communicating and coordinating local market strategy and activities with PR agencies, and Regional PR leads.
• Coordinating and amplifying reviews and recommendations across all marketing channels and materials.
• Identifying potential partners to develop activation plans that build brand preference and help drive reviews and recommendations.
• Maintaining monthly budget tracker for assigned activities, reporting actual versus budgeted spend.
  
  You're a team player. You can connect, coordinate and communicate effectively with colleagues.
• You're organised. You are able to manage multiple projects/activations while not losing sight of attention to detail.
• You're knowledgeable. You have experience and an active interest in seeking out new ways to activate.
• You're strong-willed. You thrive when presented with problem-solving opportunities.
• You're thorough. You pride yourself on delivering the best consumer experience., 3 - 5 years' experience in marketing in an international company, preferably sporting goods or FMCG.
• Bachelor's or master's degree in marketing, communication or business.
• Project management skills, with the ability to balance multiple priorities.
• An understanding of the UK & Irish market and its unique dynamics.
• Exceptional communication and relationship-building skills.
• A results-driven mindset, with a focus on delivering measurable impact.
• You have a clear passion for sports.
• You have a natural ability to connect with, and influence a variety of stakeholders.
• A holder of a clean driving license and flexibility to travel (able to work weekends if needed).
  
  Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification., When you join ASICS, you join a family and become part of something special. We know that sport means so much more than physical activity alone. It's about coming together, sharing experiences and enhancing our all-round wellbeing.
That's why we practice what we preach. You'll join a company focused on creating an inclusive environment that fosters healthy bodies and healthy minds. As an employer, we offer a range of benefits and services to our people to experience the positive impact of movement, every day.