Social Media and PR Coordinator

A talented, passionate, and results-driven (organic) Social Media and PR Coordinator. You will have a proven track record in driving organic growth across social media channels through social first content strategies and initiatives. You will bring experience in building and maintaining relationships with influencers and working with PR agencies. You will be passionate about content that drives great engagement and a creative thinker who can analyse results against channel KPIs. You will be well versed in writing creative briefs for social channels and influencers.

Primary objective of the job:

As Social Media and PR Coordinator you will be responsible for executing the day-to-day social media activity for White Stuff across our social channels (Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, and YouTube). You will support the Senior Campaigns and PR Manager to execute the organic social media strategy, ensuring all content across our social media channels is optimized for social, and on-brand.

You will be responsible for ensuring content is scheduled on time, aligned to the marketing calendar and trading activities, leverages PR and influencer opportunities and wider brand content opportunities. You will be customer focused and want to drive engagement with our customers across each channel, focused on increasing organic engagement, reach, and new followers.

What you'll be doing:

• Support the Senior Campaigns and PR Manager in the planning and execution of the campaigns and content plans across our social media channels.


• Manage the day-to-day briefing, coordination, scheduling and posting of content across White Stuff's social media channels - Instagram, Facebook, LinkedIn, TikTok, Pinterest and YouTube.


• Work alongside our Customer Service team to ensure customer enquiries through social media channels are responded to accordingly and in a timely manner - helping to identify both engagement opportunities and potential issues.


• Support the Senior Campaign and PR Manager with PR, events and influencer activity, attending PR meetings with our external PR agency and processing product orders for media and influencers.


• Support the Senior Campaigns and PR Manager on social-first content projects and plans, influencer outreach/activation and other opportunities through social avenues.


• Keep a centralised social media, influencers and VIP ambassadors team database up to date
  
  Experience in a previous social media marketing role, ideally for a fashion retailer


• Excellent creative understanding of best practice across all social media channels and up to speed with key social trends and creative formats


• Experience in creating and leading social first creative briefs with internal teams


• Experience with PR and influencers


• Experience working in a lean team - knowing how to collaborate to make things happen at pace


• Strong planning skills - the ability to adapt content and plans depending on changes in business or customer needs


• Experience in reporting, social media analytics and listening


• A passion for championing customers - understanding how they feel about our brand and products and bringing this into the business
  
  White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women's and men's clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.


Our people are at the heart of our brand, constantly moving and driving us forward. We're sociable, talented, and like-minded and we're not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels., As a Social Media and PR Coordinator at White Stuff you will be entitled to an array of great benefits, some of which include


• 2 extra (paid!) days off per year to volunteer in the local community



• 50% discount



• Subsidised BUPA Dental Insurance



• Healthcare cash plan and Life Assurance



• Interest free season ticket loan



• Pension Contribution