Senior PR & Press Officer

We've been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We're the professional body for HR, L&D, OD and all people professionals - experts in people, work and change. With over 160,000 members globally - and a growing community using our research, insights and learning - we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.
There has never been a more interesting or important time to join us. We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days' holiday with an option to buy and sell days, £125 personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme., The Senior PR and Press Officer will raise the voice and impact of the CIPD in media and wider communications activities in pursuit of its core purpose of championing better work and working lives.
What you'll be doing

• Managing incoming media enquiries, ensuring journalists receive a prompt and efficient response and briefing spokespeople to help turn incoming enquiries into opportunities to proactively communicate key messages.



• Maximising media coverage to support the CIPD's strategic priorities and our research, policy and campaign agenda. This will involve regularly translating policy matters and research findings into accessible news stories that will resonate with different stakeholder audiences.



• Being part of a wider team, which creates and delivers integrated marketing communications campaigns. You will have responsibility for managing the media element of certain campaigns.



• Building and maintaining relationships with trade media, national and broadcast journalists as part of our busy and respected press office. You will also work closely with the editorial team that manage our CIPD magazines: People Management and Work.



• Working with the PR Manager, Head of Marketing Communications, and wider team to protect and enhance the reputation of the CIPD.



• Supporting communications colleagues in our regional and international offices.


• Ensuring that the CIPD's online media centre is an up-to-date resource for the media, CIPD members and other visitors to the website, and that press releases are distributed in a timely way.



• Proactively placing and writing articles for a variety of media and ensuring all articles from CIPD spokespeople are consistent with the CIPD's key messages.



• Being part of the team that plan and run the on-site press offices for our annual conferences.



• Building strong working relationships with third party stakeholders, including commercial and strategic partners., CIPD: valuing everyone as an individual! The CIPD define diversity as the differences in colour, ethnicity, abilities, age, gender, beliefs, interests, socioeconomic status(class), marital or partnership status, sexual orientation, geographic, academic/professional backgrounds, opinions, backgrounds, thinking, experiences, and many other personal characteristics. There is a growing body of research that shows that diverse workforce can be beneficial for decision making, innovation and problem solving as people bring a diverse range of skills and lived experiences with them. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.
  
  An excellent writer and communicator, able to create compelling copy for a range of audiences and channels.


• Extensive experience and knowledge in media relations.


• Strong awareness of media with good contacts in the national media.


• Able to work well under pressure in a fast-paced environment, juggling competing deadlines and shifting priorities at short notice.


• Ability to provide consultancy to the rest of the organisation, including the senior management team.


• A real team player, able to build relationships with teams across the business.


• Able to represent the organisation when working with media and other stakeholders.


• Has a good understanding of using social media channels to further our key messages and ensure that traditional and social media activities are aligned.