Senior Individual Giving Officer (Maternity Cover - fixed term contract - 12 - 14 months)

As part of our friendly Individual Giving and Philanthropy team you'll be responsible for creating, developing and managing the acquisition, development and retention activities for our individual givers.
Using multi-channel campaigns including digital, direct mail and telephone fundraising, you'll acquire new financial supporters to grow our existing donor base as well as fostering long term, valuable and rewarding relationships with our existing donors- putting our supporters at the heart of everything we do.,

• Plan, manage and execute the delivery of individual giving acquisition campaigns, to acquire new financial supporters, ensuring all campaigns meet set budgets and timing. This will include project management, data selections, creative development and post campaign analysis


• Support the development of new acquisition strategies to develop the acquisition channel


• Work with the Community Experience Team to develop and manage an exceptional supporter experience programme that drives engagement through retention, conversion and engagement for our regular givers and one off donors, as well as to ensure new supporters are welcomed and thanked consistently to drive engagement


• Work with the Marketing Team to plan, manage and deliver campaigns to increase support from existing (warm) supporters including upgrade, cross sell and conversion activity


• Plan, manage and deliver campaigns such as Winter and Spring Appeals, The Big Give (matched funding appeals), prize-led fundraising (Lottery and Raffle), legacy and in-memory, digital acquisition, DRTV and direct mail, Contribute to achieving the objectives of The Brain Tumour Charity


• Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do


• Undertake any additional and ad hoc tasks as required


• Participate in team meetings and other meetings as required


• Monitor and evaluate activities and provide written reports


• Represent The Charity at external events in a professional manner


• Work within an equal opportunities framework


• Adhere to all The Charity's policies, procedures and working


• Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies


We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.


• At least 2 years experience of direct marketing


• Proven experience of managing and delivering successful acquisition and retention campaigns from end to end, including developing creative approaches, testing campaigns, putting in place a data strategy and managing internal and external teams


• Excellent working knowledge of direct marketing techniques, including regular giving, supporter journeys, and ask strategies using a multichannel approach


Knowledge, Skills & Abilities:

• A sound knowledge of direct marketing using online and offline channels


• Exceptional knowledge of individual giving and donor acquisition, including legacy and prize-led fundraising


• Exceptional understanding of supporter development


• Collaborative and can build great working relationships


• Ability to build, manage and communicate project plans



• Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time., Disability Confident

About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.

Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2-3 days in the office each week.
Working hours: This role is 37.5 hours per week, with some out of hours working.
Benchmarked salary: c. £37,000 (dependent on level)
Our amazing benefits:

• 25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service


• Celebrate your work anniversary in true Charity style


• Occupational Sick Pay


• Hybrid working


• Flexible working


• Charity pension


• 1 day life leave per year to celebrate a special moment of your choice


• Wellbeing support including professional counselling


• A personalised on-boarding programme


• Cycle to Work Scheme


• Perkbox - our team discount portal


• Health care vouchers


• Some of these benefits are non-contractual and are subject to change


Diversity & Inclusion:
The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.