Senior Data Analyst (Audience Growth) - BBC Studios Senior Data Analyst (Audience Growth) - BBC Studios

BBC Studios now have an exciting vacancy for a Senior Data Analyst within our award winning International News division. Working within our Consumer Growth and Monetisation team the Audience Growth analyst will have a passion for data, discovery and visualization across multiple data points and a hunger to learn and work within the fields of SEO, Search and marketing channel analytics. This role will support data driven decision making, leveraging search data from the Google ecosystem, ad performance data from Meta as well as audience profile and behavioural data from web analytics tools such as Piano and data from other proprietary systems

Reporting to the Lead Data Analyst this is a full-time hybrid working position based in London.

What you will do

• Build and maintain data pipelines which move and transform SEO and performance marketing data. This includes writing code which is version controlled - e.g. Github.


• Use this data to develop and maintain metrics, dashboards and automated reports.


• Communicate your work effectively with a range of stakeholders across UK and US timezones.


• Contribute and collaborate as part of cross-functional teams including product experts, data scientists and engineers.


• Continuously explore opportunities for growth to make you more impactful in the SEO space for traffic growth and monetization.


• Manage internal team KPI tracking and help set goals and benchmarks.


• Create feedback loops to iterate on reports, dashboards and processes.


• Develop useful data-related tools and resources for internal company use.


• Write documentation on analytical setup and tracking implementation.
  
  Strong experience with SQL ideally in BigQuery or snowflake environments.


• Working knowledge of the Google Cloud Platform to help maintain and manage existing and new datasets, tables and views.


• Experience of marketing channel analysis and optimisation.


• Experience of transforming and analysing data from Meta ad manager.


• Experience with Google Looker Studio and/or Tableau.


• Experience with Google sheets / Microsoft excel and their scripting functionality.


• The ability to write code/scripts to manage APIs from 3rd party tools and analytics.


• Experience writing documentation and maintaining knowledge hubs.


• Strong organizational and project management skills.


Skills we desire

• Previous experience working with Search/SEO data.


• A familiarity with regular expressions (regex).


• JavaScript and basic HTML/CSS coding.


• Any experience using the following SEO tools a bonus:

+ Snowflake
+ Piano Analytics
+ Google Search Console
+ Bing Webmaster Tools
+ SEMRush
+ Botify
+ Screaming Frog
+ Similarweb
+ NewzDash or News Dashboard
+ Google Trends

• Knowledge around WordPress Gutenberg CMS, desirable.


Practices we value

• Analytical mind and inquisitiveness.


• Strong belief in analytical reporting accuracy and consistency.


• A hybrid between being a strategic thinker and driver of operational excellence.


• Desire to learn and passion to understand new technologies.


• Collaborative, understanding and persistent.


• A strong appreciation for editorial process and newsroom dynamics.


• Excellent communication skills.


• Takes proactive ownership of projects and has a bias for action.


• Agile mindset and dedicated to continuous improvement.
  
  BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.


We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of bbc.com, the widest-read English language news website in the world; and the UK's largest distributor of British content.

We offer flexibility, competitive benefits and the opportunity to be part of the BBC's exciting mission. Some of the key benefits you'll get from working in this role are:
Flexible/Agile working - opportunities across the business. We believe in empowering you to do your best work, so we offer support and flexibility to balance work and home. We're happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at the offer stage.
Unrivalled training and development opportunities - we operate a people-first culture and pride ourselves on your development. Our in-house Academy hosts a wide range of internal and external courses and certifications.
Excellent career progression - BBC Studios offers great opportunities for employees to seek new challenges and work in different areas of the organisation. Leaders at the BBC are passionate about helping our people grow in the organisation and you will have regular sessions with your line manager to support you with your career ambitions.
Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.