Senior Analyst, Econometrics

Reporting to the Marketing Effectiveness Manager, Econometrics you will:

• Work with an experienced econometrics team to deliver comprehensive econometric modelling projects


• Gather, process, and explore data using tools such as Excel, R, Python, or other data manipulation and visualisation software


• Analyse data to identify trends, relationships, and valuable insights that can inform econometric modelling efforts


• Build econometric models that quantify the factors driving key business performance indicators (KPIs)


• Conduct bespoke analyses to answer specific business questions and requirements as needed


• Create compelling presentations that translate econometric modelling insights into clear, actionable business recommendations


• Present results and findings to stakeholders and provide support for further bespoke analyses as required


• Work closely with colleagues across Customer, Brand, Engagement, and other functions to maximise the business value derived from analytics and modelling initiatives, Please note that should you be successful in securing this role the job title on our internal systems will be Senior Analyst Analytics
  
  As a minimum you'll have:


• Experience in econometrics, either in an agency or client-side setting


• Proven ability to utilise Marketing Mix Modelling (MMM) techniques to measure and attribute the effects of various marketing activities on key business performance metrics


• Experience in gathering, cleaning and analysing data using tools such are R, Python and/or advanced Excel skills


• Strong numerical skills and meticulous attention to detail, enabling accurate and thorough data handling from input to output throughout all stages of the MMM project lifecycle


• An understanding of media buying and planning processes, and how econometrics can be used to shape media planning strategies


• Strong written and verbal communication skills to deliver information accurately and clearly


• Passion for data-driven decision-making and translating insights into actionable recommendations for marketing strategy


• Ability to present and explain complex analytical information in a straightforward manner to stakeholders without a technical background


• Collaborative mindset to work effectively with media buying, planning, and other cross-functional teams


Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It's also about being clear, precise, and using language that we and, importantly, our customers and members can understand.


• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.


• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.


We know applying for jobs can sometimes feel like you're sending an application into a black hole. We review each application individually. So, it's a good idea to call out your most relevant experience on your application to give yourself the best chance.

Nationwide is a well-established and market leading financial services provider, and the biggest building society is the world. At Nationwide we openly put our 15 million members at the centre of every decision we make as a business. Every role, no matter what it's doing, is member focused. Our Customer, Brand and Engagement division is expanding, and we are building our in-house econometrics capabilities. We seek a talented individual to join our team and deliver econometric insights and recommendations that will optimise the efficiency of Nationwide's marketing plans.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, at one of our offices. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can., Nationwide is the world's largest building society. With over 15 million customers, we have a relationship with almost a quarter of the UK's population. We've got the scale to compete with the big banks, but we're not a bank.

As a building society, we're owned by our members - that's our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose - Banking - but fairer, more rewarding, and for the good of society.

When you work at Nationwide, you can experience that difference for yourself. You'll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match. You'll also be joining us at an important time as we seek to reach more and more people in the UK. We want everyone in the UK to know that they don't have to bank with a bank. They can choose a modern mutual instead.

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension - if you put in 7% of your salary, we'll top up by a further 16%


• Up to 2 days of paid volunteering a year


• Life assurance worth 8x your salary


• A great selection of additional benefits through our salary sacrifice scheme


• Wellhub - Access to a range of free and paid options for health and wellness.


• Access to an annual performance related bonus


• Access to training to help you develop and progress your career


• 25 days holiday, pro rata