Sales, Marketing, Brand, and Events Manager

Sales:

• Essential:


• Understand and apply basic sales processes to achieve sales targets.


• Maintain and update the customer relationship management (CRM) system with current and prospective customer details.


• Conduct market research to identify potential clients and industry trends.


• Prepare and present sales proposals and pitches to potential clients.


• Desired:


• Contribute to and manage elements of the sales strategy, including setting sales targets and developing tactics to achieve them.


• Establish and maintain relationships with key stakeholders in the higher education sector.


• Monitor and analyse sales performance metrics to improve strategies and processes.


• Coordinate with the marketing team to align sales and marketing efforts.


Marketing:

• Essential:


• Execute basic social media tasks, including posting updates, responding to comments, and tracking engagement metrics.


• Maintain content schedules to ensure consistent and timely publication of marketing materials.


• Assist in the creation of marketing materials such as brochures, flyers, and email campaigns.


• Conduct basic analysis of marketing campaign performance.


• Desired:


• Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement.


• Create targeted marketing campaigns to attract and retain clients in the HE sector.


• Utilise SEO and digital advertising to increase online presence and drive traffic to the company's website.


• Collaborate with external agencies and vendors to execute marketing campaigns.


Brand Management:

• Essential:


• Maintain and uphold brand guidelines in all communications and marketing materials.


• Ensure consistency in brand messaging across all channels and touchpoints.


• Manage the company's visual identity, including logos, color schemes, and typography.


• Oversee the production of branded merchandise and promotional materials.


• Desired:


• Innovate and expand the brand's presence through creative campaigns and consistent messaging aligned with COBE's mission and values.


• Conduct brand audits to assess the effectiveness of brand strategies and identify areas for improvement.


• Develop brand partnerships and sponsorship opportunities to enhance visibility.


• Monitor competitor branding and marketing activities to stay ahead in the market.


Event Management:

• Essential:


• Assist in the planning and execution of company events, including webinars, workshops, and conferences.


• Coordinate event logistics such as venue selection, catering, and equipment rental.


• Promote events through various marketing channels to ensure high attendance and engagement.


• Manage event registration and attendee communications.


• Desired:


• Lead the organisation and promotion of events that elevate the company's profile and drive engagement with key audiences.


• Develop event concepts and agendas that align with the company's strategic goals.


• Secure sponsorships and partnerships to support event funding and marketing.


• Conduct post-event evaluations to measure success and gather feedback for future improvements.


Professional Growth and Learning Opportunities: This role is designed to expand your current capabilities. COBE supports career progression and provides training to help you take on increasing responsibilities as our business grows.


• Knowledge of the HE sectors and their dynamics.


• Proven practice within a micro business


• Strong interpersonal and communication skills, capable of forging and maintaining relationships.


• Ability to deliver on tasks, with robust problem-solving skills and a creative mindset.


• Highly motivated, capable of working independently and initiating change.


• Exceptional time management skills, able to manage multiple projects simultaneously.


• A lifelong learner eager to adapt and take on new challenges.
  
  Compensation: Permanent, full-time position with a salary ranging from £26,000 to £36,000 per year, commensurate with experience and qualifications.