Reporting and Insights Manager

We are looking for a Reporting and Analytics Manager role in the platformGSK International Pharma team, to work across Global Vaccines businesses. You will assist the Global Reporting & Insights Director across workstreams on the account, with a deeper focus on synthesizing Disease Awareness Campaign learnings across several local markets and developing compelling stories that link data to the analysis resulting in actionable insights.,

• Work with local market teams to:

+ Ensure data accuracy included in analysis
+ Ensure reports are aligned to agreed local measurement framework
+ Set benchmarks for channels, inclusive of rationale
+ Assess trends and turn into insights with inclusion of contextual rationale
+ Problem-solve to determine potential causes for fluctuations in data
+ Develop presentations that are accurate, well-written and concise leveraging the reporting template
+ Evolve local market approach to measurement and reporting

• Manage, execute and deliver analyses; package deliverables in an articulate and easy-to-understand fashion with a clear storyline that addresses client business needs



• Assist in generating performance estimates and forecasts


• Work closely with the Data Team on global media taxonomy and the global media dashboard


• Ensure metric alignment with strategic goals and customer journey


• Responsible for data collection for all Quarterly Business Reviews


• Support Analyst on website analytics tasks, including regular reporting, site tag QA, and ad hoc requests


• Work with global team to develop capability trainings and thought leadership pieces to help upskill global and local clients
  
  To be successful in this role you will need:


• Understanding of different taxonomies, their purpose and best practices


• Passion for digital analytics with strong desire and capacity to learn


• Technically proficient in website analytics tools such as Adobe Analytics and Google Analytics


• Has a deep understanding of digital and offline media data, role of channel and how it impacts the website


• Strong digital experience and knowledge of KPIs, optimization metrics and campaign reporting particularly in search, social and programmatic


• Ability to transform details of local market reports and shape into high level insights, learnings and recommendations


• Experience in media analytics and reporting



• Proficient in Microsoft Office applications (Excel, PowerPoint, Word), media systems, and analytics tools



• Possesses intermediate knowledge of qualitative and quantitative business information used by clients
  
  Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world's leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries., Spark Foundry, the Acceleration Agency.


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