Regional Account Executive - South West

Reporting to the Impulse Sales Manager, you will be responsible for delivering in stores sales drivers, building and developing customer relationships and becoming an expert in the Soft Drinks category. Your customer base will consist of Cash & Carry Depots and multiple store operators. You will also be responsible for working with all internal and external stakeholders to bring our sales and marketing plans to life. If you are motivated by hitting targets, a bit of (healthy) competition within a team, relationship- building and the freedom to work a role that allows you to take ownership of your customers from start to finish, then this is the job for you. Please note that you'll need to live within, or be willing to relocate to, this territory and you'll need a UK manual driving licence to be eligible.
RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Account responsibility for Regional Wholesalers & Independent Impulse Retail customers in your territory.

Manage Mini Multiple Operating (MMO) groups and stores within your region, dealing with the key decision makers to achieve sales drivers in store.
Leverage joint business plans and trading terms with your MMO Groups to achieve instore objectives.
Planning, forecasting, tracking and reviewing sales performance for all accounts
Ensure all stores and retailers in your region are visited as frequently as required. This may vary per customer and you have the freedom to manage your time as you see fit
Establish effective joint working relationships with key stakeholders (both internally and externally) which will include regular reviews of performance and reporting.

• Drive compliance of agreed in store trading terms whilst also identifying and merchandising local promotional opportunities.

Implement relevant Point Of Sale (POS) reflecting relevant brand campaigns such as New Product Launches.
Ensure our Wholesale and Retail customers do not have 'out of stocks' on any Red Bull lines and if they do, work with the customer to rectify it as soon as possible

• Agree in store range & availability of Red Bull products whilst also ensuring each product has its fair share of space in the overall S&E section.

Agree additional chilled placements of the Red Bull product in store through either store owned or Red Bull fridges.
Agree ambient placements in store through either store owned or Red Bull displays.
Increase New Product Distribution (NPD) and availability across total customer base. Drive in store presence through visibility and awareness of the product through merchandising our product on shelf, in fridges and around the store.
Bring to life marketing initiatives with in-store execution and relevant Point of Sale (POS).

Your areas of knowledge and expertise

that matter most for this role:

• Proven sales/negotiation skills


• Clear understanding of key sales channels


• Track record in achieving targets


• Communication, negotiation and objection handling skills


• Commercial acumen, with the ability to utilise and understand category and financial insights


• Strong relationship-builder


• Strong organisational and time management skills


• Intermediate skills across Microsoft Excel, Word and PowerPoint


• Strong presentation and communication skills


• Comfortable working autonomously and being out on the road


• FMCG experience is an advantage but not essential



• Travel 70-80%