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Marketing Officer, Membership Tate Liverpool & Tate St Ives

Tate

Marketing Officer, Membership Tate Liverpool & Tate St Ives

£17609

Tate, St Ives, Cornwall

  • Part time
  • Permanent
  • Remote working

Posted 2 weeks ago, 12 Apr | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 777b914051cc464d83a0a0b5bea7f3c8

Full Job Description

  • Plan and implement campaigns to acquire Liverpool and St Ives geo/bolt-on Members across email, social, print and digital.

  • Deliver and optimise marketing campaigns to retain Liverpool and St Ives geo Members and drive bolt-on upgrades

  • Improve campaign effectiveness through A/B testing and segmentation

  • Analyse and report on marketing performance to deliver insights and inform future activity

  • Use data and market research to inform marketing plans, using tools like Google Analytics, Marketing Automation and agency reporting

  • Copywrite for email, print, paid social and digital, ensuring membership messaging is in line with Tate tone of voice

  • Effectively manage supplier relationships to deliver campaigns, including our media agency and direct mail fulfilment houses

  • Work across Tate St Ives and Tate Liverpool as a Members champion using internal advocacy to raise the profile of Membership and its importance to Tate St Ives and Tate Liverpool and provide a key link with London.

  • Collaborate effectively with teams across Tate including Tate Liverpool and Tate St Ives, Marketing, Membership and ticketing, Visitor Experience, Digital, and Audience Insights teams.

  • Brief and project manage delivery of membership assets working closely with Tate's Design Studio.

  • Implement in-gallery membership promotion and messaging across Tate Liverpool and Tate St Ives closely.

  • Collaborate with the membership marketing assistant and local teams to coordinate stock delivery to Tate Liverpool and Tate St Ives.

  • Support on Tate wide membership projects as directed by the Marketing Manager, Membership TL & TSI.

  • Coordinate, promote and attend members events targeting Tate Liverpool and Tate St Ives geo/bolt-on Members. For Tate Liverpool coordination will be remote, and no attendance is required.

  • Collaborate with Commerce, Eats and programming teams to deliver local Members events.

    • What you will bring to the team
  • A creative and results-based approach to marketing with the ambition to exceed targets.

    Experience delivering and optimising marketing campaigns across multiple channels (for example email, social, print, direct mail).

  • Experience using email platforms and segmenting data effectively.

  • A highly organised approach to work, with experience project managing campaigns and collaborating in person and remotely with multiple stakeholders across multiple sites

  • Able to write effective copy for a range of contexts and channels

  • Highly developed attention to detail and excellent proof-reading skills

  • Strong analytical skills, comfortable manipulating data and segments, and using tools like Google Analytics

  • Excellent time management, the ability to work independently and prioritise a busy workload

  • Experience of coordinating events

  • A team-player, with the confidence to work with different stakeholders across Tate as well as with external partners

  • Entrepreneurial and proactive in coming up with new ideas and putting them into practice

  • Ability to work collaboratively with a diverse range of colleagues and treat all colleagues with dignity and respect

  • A knowledge and understanding of local audiences and marketing opportunities

  • An interest in and commitment to the work of Tate

    • The requirements listed here are guidelines, not hard and fast rules. You don't have to satisfy every requirement and we welcome candidates who bring transferable skills. Applying gives you the opportunity to be considered.