Marketing Manager

We are looking for an energetic and experienced Marketing Manager, who wants to join our business and make an impact from the word go, supporting the Marketing Director in delivering the 5 year business plan. The Marketing Manager will own the nākd. brand plan across all aspects, driving this brand forward for its next chapter of growth. Your approach will be strategic and considered, driving the business forward with pace and agility in a collaborative way, whilst making a difference to the business and team. You will be a key role model within the team showcasing your ways of working to be of a high standard and delivering best in class practice. This role will cover a plethora of skills from Brand Strategy for the UK market, core performance management, execution of comms with a digital first strategy, ability to develop business case's for the execution of NPD and EPD as well as managing a direct report. You will not be afraid to challenge the norm to deliver the very best for
yourself and our business. You will collaborate with internal teams and customers to ensure all the key milestones that make up the brand plan are achieved. You will need to be proactive and use your judgement on how to facilitate problem resolution as well as know when to escalate issues that may impact on the successful completion of projects.

La poste en détail

About the role

Key focus areas of the role itself and where you will spend the majority of your time:

• Ensure consumer understanding and key insights are at the heart of the brand strategy ensuring all activities clearly link back to deliver the plan.


• Develop the annual brand plan and ensure excellent execution of it - review on a yearly basis.



• Support the innovation manager with developing the 5-year brand innovation pipeline including propositions, size of prize opportunities to ensure growth ambitions are met.


• Continually analyse portfolio performance and keep the brand proposition ahead of the competition, ensuring the optimum range on the shelf in channel, incl. formats and sub ranges.


• Deliver yearly NPD with detailed go to market plans including sell ins, packaging design and comms launch plans - working alongside product development, sales and category from concept through to launch and evaluation.


• Define and lead the annual media strategy and media plan & evaluation briefings.


• Working with the Global Brands team, in-house design/creative agencies to build a strong consistent master brand identity, packaging designs and longer-term campaign creative.


• Develop brand research projects translating findings into actionable insights.


• Lead and implement best in class consumer activation plans (digital first strategy) and activities with clear evaluation.


• Identify the lead partner for our on-pack partnership and activate with excellence.


• Manage our digital and social brand presence delivering relevancy and meaningfulness to our consumers and building a real sense of community.


• Keep track of investment and ROI for brand activities, reporting into the Marketing Director


• Manage the marketing budget and its reporting to ensure the team is always spending efficiently.


Profil

Ideally you will be a nakd. or TREK fan with a passion for food, healthy eating and lifestyle. You will be a highly organised and talented individual looking to take the next step in your career. This is a fast-paced business with entrepreneurial roots that has now entered a new phase of growth, so if you are up for the challenge, you will be rewarded with a chance to make a real impact.

You will be educated to degree level, commercially driven with creative flare and have a passion for growing and developing strong brands in competitive markets with a deep understanding of consumer and shopper behaviours. You will have a minimum of 6 years of relevant marketing experience and gained exposure to all elements of the marketing mix as well as possess strong strategic thinking, influencing skills and the ability to work on your own and as part of a team across multiple workstreams. This is a fantastic opportunity to work within a growing, dynamic and exciting business with fantastic opportunities being part of the Lotus bakeries group.,
• To be commercially savy, know what good looks like and instil best practice in everything that we do.


• Enjoy having autonomy and being accountable for building the brand.


• Attention to detail, being 110% over all formatting. Being accountable for delivering best in class presentations and communication on the brand, both internally and externally.


• Understanding of the retailer landscape.


• A positive can-do attitude that seeks out solutions and looks at how we can do things differently.



• Naturally inquisitive, you push to understand why, keen to seek out trends and understand the opportunity for growth.


• Experience collaborating with a Global team on brand projects to ensure consistency and effective brand building activities across markets.


• Ability to work in a fast-paced environment across multiple workstreams.


• Excellent strategic thinker with desire to create an impact.


• Ability to influence stakeholders with confidence.


• Strong ability to drive and deliver the NPD/EPD pipeline.


• Strong understanding of media planning ATL/BTL and management of agencies to ensure strength in the communication plan.


• Enjoys collaboration and relationship building across departments and with agencies.