Marketing Executive

· Develop and execute digital PR strategies to enhance the company's online reputation and visibility.

· Monitor and analyse media coverage, track PR metrics, and provide regular reports, emphasising our industry impact.

Lead Generation:

· Plan, execute, and optimise inbound and outbound lead generation campaigns, leveraging our unique selling propositions.

· Utilise direct mail, email, social ads, and other channels to generate qualified leads, emphasizing the distinct advantages of choosing Adamsons.

· Collaborate with the sales team to ensure effective lead hand off and follow-up, showcasing the value proposition of our services.

Strategy and Planning:

· Contribute to the development and implementation of comprehensive marketing plans that align with Adamsons' overarching goals and values.

· Manage the marketing budget effectively, allocating resources strategically to maximize ROI.

· Stay abreast of industry trends and competitor activities to inform marketing strategies and maintain our competitive edge.

Analysis and Reporting:

· Utilise analytics tools to measure the performance of marketing campaigns.

· Provide regular reports on key performance indicators, budget utilisation, and ROI, demonstrating the effectiveness of our marketing initiatives.

Sales Enablement:

· Ensure sales teams have all necessary sales tools and collateral to effectively communicate the unique advantages of our services.

· Collaborate with the sales team to identify and create impactful sales materials that resonate with our target audience.

Events Management:

· Plan and execute marketing events to enhance brand visibility and engage with the target audience.

· Coordinate logistics, promotions, and follow-up activities for successful event outcomes, reinforcing Adamsons' position as an industry leader.

· Degree or equivalent

· At least two year's experience in marketing, communications, or related field.

· Proven experience in content creation, social media management, digital PR, lead generation, and event management.

· Strong understanding of digital marketing trends and best practices.

· Excellent written and verbal communication skills.

· Creative thinker with the ability to generate innovative ideas.

· Proficient in using social media management tools and analytics platforms.,

• Bachelor's (preferred), Marketing: 2 years (required)
  
  · Build and maintain relationships with key influencers, bloggers, and media outlets, showcasing Adamsons as an industry thought leader.
  
  Additional leave


• Company events


• Company pension


• Employee discount


• Free parking


• On-site parking


Schedule:

• Monday to Friday