Marketing & Events Executive

As Marketing & Events Executive at Discover Hastings, you will work closely with the Commercial & Operations Manager to execute marketing strategies and coordinate exciting events across our attractions. Your primary focus will be on marketing initiatives, including social media management, website maintenance, e-marketing campaigns, SEO optimisation, partnerships and content creation. Additionally, you will be responsible for planning and executing seasonal events and corporate functions to enhance the Discover Hastings offering and drive attendance.

Responsibilities

Marketing:

• Manage the development of partnerships with local business partners, inclusive of attractions, holiday parks, hotel concierges and tourist information centres (etc.), to ultimately drive 'word of mouth' marketing and potential revenue-boosting, collaborative projects


• Develop PR opportunities for all 3 Discover Hastings attractions. Organise and manage any on site media to achieve frequent, timely, and positive media coverage across all available media


• Manage social media platforms (Facebook, Instagram, LinkedIn) to engage with our audience, share compelling content, and promote upcoming events and attraction updates


• Convey a consistent brand image - acting as a guardian for the brand, ensuring that core images, logos, fonts and colours are always used properly and that no compromise is made on quality


• Assist in developing and executing e-marketing campaigns to target specific demographics and drive ticket sales; sending our periodic and relevant e-shots


• Maintain and update the company website with fresh content, event listings, animal details and ticketing information


• Implement SEO strategies to improve website visibility and attract organic traffic


• Utilise graphic design software to develop visually appealing graphics, videos, and other multimedia assets to support marketing campaigns.


• Support the Commercial Manager in developing and delivering a detailed, annual marketing activity and events plan


• Liaise with partner agencies to ensure the successful delivery of digital marketing campaigns; utilise trackers to monitor and analyse successes and improvement areas


Event Management:

• Plan events alongside internal and external resources to achieve memorable and commercially successfully experiences, either when facilitating an event as a venue, or running our own event that differs from our day-to-day operations


• Meet with prospective event producers and clients to promote the three attractions and our facilities


• Collaborate with external suppliers and partners to maximise event success and achieve mutual marketing objectives


• Work flexibly across our locations during events as a designated Events Manager, that may range across non-standard working hours


Reporting & Administration

• Monitor and analyse the performance of marketing campaigns, social media metrics, website traffic, and event attendance


• Prepare regular reports summarising key insights and recommending adjustments to optimise marketing efforts and event strategies


• Assist in the delivery of various, periodic reports on behalf of the business, including but not limited to attraction performance vs. budgeted targets and previous year, and end of month deliverables


• Follow the appropriate company purchasing processes, including raising purchase orders, documenting costs/spends, reconciling invoices accurately and ensuring our suppliers are paid in good time.


• Support general customer communications whilst demonstrating a consistently positive yet relatable tone of voice - dealing with email enquiries, answering telephones and resolving customer feedback professionally.


• To assist in fostering a culture of sharing best practices throughout the Aspro UK organisation


• To be responsible for personal development, continually seeking to develop own skills and contribute to the success of the overall business


• From time to time the company or General Manager may make reasonable requests for you to undertake duties not necessarily covered in the above
  
  Bachelor's degree (desired) or higher education qualification in Marketing, Events Management, Business Administration, or related field


• Minimum of 2-3 years of experience in marketing (and desirably events), within a relevant industry to our operations


• Proficiency in digital marketing strategies including social media, email marketing, and content creation


• Proven track record of planning and executing successful events to enhance visitor engagement and drive footfall


• Strong organisational skills with the ability to prioritize tasks and manage multiple projects simultaneously


• Excellent communication and interpersonal skills, both written and verbal


• Creative mindset with the ability to develop innovative marketing campaigns and event concepts, and experience utilising graphic design software to bring to life our brand


• Knowledge of marketing analytics tools to track campaign performance and measure ROI


• Knowledge of WordPress and maintaining / updating a website, securing the best visibility across search engines through SEO


• Flexibility to work evenings, weekends, and holidays as required for event coverage


• Enthusiasm for the tourism sector and a passion for delivering exceptional guest experiences
  
  We are proud to operate three of Hastings' most popular, diverse and culturally rich tourist attractions within the East Sussex area:


• Smugglers Adventure - Be transported through time and delve deep into an unbelievable cave network of secret tunnels and vast caverns. There's so much to be found… underground!


• Hastings Castle - Take a step back in time and discover the history of Britain's first Norman castle built by William the Conqueror in 1067, all set within one of the most scenic viewpoints on the south-coast.


• Hastings Aquarium - Home to over 3500 incredible aquatic animals and reptiles. Embark on an amazing underwater safari around the waters of the world meeting seahorses, turtles, tropical sharks, a giant pacific octopus and more!, Here at Discover Hastings, our work environment is built on mutual respect and professionalism. We have a team of highly knowledgeable individuals with the experience and technical expertise to ensure we are the best at what we do!


Some of the other benefits of working with us include:

• Free entry to our Discover Hastings attractions for your friends and family


• Free entry into all Aspro sites throughout the UK and Europe


• Access to a '1066 Country Staff Pass' which allows free entry to attractions within our local tourism network


• Sociable working hours


• Continuous development and training opportunities


• A range of internal promotion opportunities across the Aspro UK network


• Up to 30% discount in our on-site retail and catering outlets


• Complimentary shark diving experience on successful completion of your 6-month probationary period.


All whilst working with a great team of people in a unique working environment where employee wellbeing, diversity and inclusion are key.

We're looking for people who want to join the Aspro UK team and live our values of

£25,500 a year - Permanent, Full-time, Pulled from the full job description

• Discounted or free food


• Employee discount


• Store discount, Contract: Permanent, Full Time


Hours of work: Any 5 out of 7 days, 40 hours per week

Salary: £25,500

About our vacancy

We are looking for an enthusiastic & creative Marketing & Events Executive to join the team at Discover Hastings.

You will be passionate about delivering commercial results and visitor attraction marketing, with the skills and motivation to create engaging and unique content and events.

Working in such a unique, fun and engaging environment means that no two days are ever the same at Discover Hastings!, Job Types: Full-time, Permanent

Pay: £25,500.00 per year,
• Discounted or free food


• Employee discount


• Store discount


Schedule:

• Holidays


• Monday to Friday


• Weekend availability


Application question(s):

• Do you have the relevant Marketing experience and/or qualification?


• Do you have the flexibility to work across 5 days of a 7 day a week?


Work authorisation:

• United Kingdom (required)