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Marketing Automation & Field Manager

Vodafone Limited

Marketing Automation & Field Manager

Salary Not Specified

Vodafone Limited, The Wrangling, Blackburn with Darwen

  • Full time
  • Permanent
  • Onsite working

Posted 3 weeks ago, 22 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 49085b4910374c00bbff1299b49aca0d

Full Job Description

  • To deliver an effective external digital communications strategy that helps increase revenue and awareness of Automotive globally.

  • To lead and execute the French marketing plan for Vodafone's IoT automotive business, in line with the global automotive and IoT strategy.

  • To deliver effective external and internal communications at a local level that help to increase revenue and awareness of automotive across all market segments within the region.

  • To establish Vodafone IoT automotive as a market leader in France.


    • With us you will:
  • Drive campaign management & marketing automation: engineering the ability to reach, engage and acquire the most appropriate prospects for our SVR and fleet business; acting as the marketing SPOC for automotive for the implementation of marketing automation via website/inbound management and outbound campaigns.

  • Execute the local marketing plan for the French automotive business, in conjunction with the Sales Managers, aligning with global marketing and regional business strategies.

  • Support sales team to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches.

  • Identify suitable stories to share through PR and works with global and local PR teams in Vodafone to execute.

  • Manage the local marketing budget, and apply it for effective internal and external communication, helping to drive revenue and awareness across all market segments in the country.

    Ability to develop a lead generation marketing strategy to support sales with revenue, working with internal & external stakeholders to develop marketing automation capability.

  • Experience in leading and implementing Marketing strategies for complex solutions in an international B2B and B2C environment across different channels.

  • Ability to deliver world class marketing communications that drive awareness and generate demand for Vodafone Automotive solutions - internally and externally- across channels.

  • Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time. Ability to provide feedback and effect change for process improvement and optimisation.

  • Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence local customers, channels and partners as well as internal stakeholders.


    • Technical / professional skills and qualifications:
  • French native or extremely fluent, fluent in English

  • A degree or equivalent marketing qualification

  • Experienced Marketer with a proven track record of using digital channels to drive demand - marketing automation, field marketing, account-based marketing

  • Experience in developing and implementing Marketing Communications strategies in an international B2B and B2C environment

  • Strong planning and delivery skills

    Vodafone Automotive is an undisputed leader in safety and security services in the mobility space thanks to a product portfolio covering from electronic devices design and production to the cross countries service delivery. Vodafone Automotive is part the Vodafone Business and it is a multinational company based in Italy.