Head of Member Acquisition Head of Member Acquisition

Which? is a well established brand and this role provides the perfect opportunity to lead a motivated sales team behind driving membership growth across our Consumer business, whilst also exploring new routes to market through our Business partnerships too.

As a member of the Leadership Team, this role is not just about sales, but also the strategic leadership and delivery of members that deliver an engaged audience retained over a long period of time. The role needs to continually reinvent the acquisition journey and in diversifying channels, using a mixture of initiatives, including harnessing relationships with 3rd Parties, will drive a level of sales that enables long term growth.

Working collaboratively with the Head of Member Engagement, the role needs to investigate and be curious in creating a proposition portfolio that provides both the attraction and loyalty to Which?, using experience in proposition and promotional strategies to do so.

Key responsibilities include:

Owner of the Acquisition Strategy, with responsibilities in channel management, promotional activity and marketing. In addition to this being responsible for planning, forecasting and budgeting of the subscription business.

Owner of the relationships between Which? and partners, building connections that allow Which? to identify commercial opportunities resulting in growing awareness of the proposition offered by Which?, reducing cost to acquire and helping to achieve growth in the membership base.

Using data to help influence the proposition development, ensuring a culture of testing and experimenting is developed to enable rapid learning. In doing so, learning from a market perspective as well to ensure Which? is responding to the changing customer behaviours and technology.

As a key part of the Commercial Leadership team, the role will not just influence the "acquisition" strategy, but also help drive the whole commercial strategy, supporting and learning together to drive membership and revenue growth.

• An inquisitive and self-starting nature, wanting to be a part of a successful team driving change at pace, with vision, energy and enthusiasm.


• Excelling at building relationships internally and externally, willing to put themselves outside of their comfort zone to explore new opportunities.


• A voice of reason from a commercial perspective, seeking to drive a balance between sales and profitability.


• Step up to any challenges thrown at them, showing experience in resolving business issues, problem solving and making decisions when required.


• Bring energy into team environments, creating an atmosphere with the team that enables high performance practices.
  
  This role offers a competitive salary, hybrid working, 28 days holiday a year plus Bank Holidays and a fantastic pension scheme.


Salary £72,500 - £82,500 per annum, We also have these benefits for you to consider:

• 35 hour working week


• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days


• Award winning pension scheme - when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.)


• Discount site Sodexo which offers large %% off every day shopping and holidays


• Annual Award (depending on employee and company performance)


• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)


• A discretionary death in service benefit provision equivalent to six times your annual salary


• Free access to Which? member content and free access to Which? money and legal helplines


• Work from (almost) anywhere" for 4 weeks of the year policy


The interview process for this role involves:-

• 1st Stage - Competency based interview - 45 minutes


• 2nd Stage - Task based interview - 45 minutes


About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at resourcing@which.co.uk

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the 'Top 25 Inclusive Employers' List and currently ranking 16th.