Head of Communications

Communications Strategy

• Develop, implement, review and evaluate Tusk's communications

strategy, working with the senior leadership team, and the Head of Digital,
as well as external PR agencies.

• Implement the narrative elements of Tusk's brand positioning, style and

tone of voice, working with the Design and Brand Manager (who manages
the visual elements).

• Working with the management team, determine the key issues on which

Tusk can have greatest impact (complementing and supporting the role
that its Royal Patron can also play) and tailor communications
accordingly.

• In conjunction with the fundraising team, develop strategies to enhance

communications with Tusk's different target groups, especially high-net
worth individuals, decision-makers, and the public.

• Work with the Tusk team to develop, manage, deliver and evaluate

integrated communications campaigns to raise awareness of the threats
facing African wildlife, and help secure funds to tackle them.

• Work with the Tusk team to amplify the voices of our project partners,

working with African media in particular.

• Plan, execute and evaluate the press and communication needs for major

fundraising events, coordinating work with PR agencies as required.

• Line manage the Communications and Content Assistant.


Press and Media Management


• Manage Tusk's engagement with the press and media to secure greater

coverage, coordinating activities with external PR agencies as required.

• Develop relationships with journalists so that Tusk is approached as the

leading authority on key conservation-related issues.

• Prepare and disseminate press releases.


• Secure interviews for the CEO and other spokespeople, particularly

around key campaigns and events.

• Develop effective platforms from which Tusk's Royal Patron and other

patrons can deliver messages in support of the communications strategy.

Supporter Communications


• Coordinate the production of and edit Tusk's bi-annual newsletters,

annual Tusk Talk magazine, and all other printed marketing collateral,
including for events.

• Support the digital team on the development of the Tusk website, writing

and uploading regular news posts.

• Manage the Communications and Content Assistant for the

implementation of Tusk's social media strategy and the sending of regular
e-shots to Tusk's e-newsletter subscribers in both the UK and US.

• Support the development of promotional films and podcasts on Tusk's

work.,
• The nature of the charity demands that this role be flexible to assist

generally with all aspects of the work carried out at Tusk and is not limited
to the duties listed above

• Uphold the reputation and integrity of the charity


• Ensure that correct health and safety standards are observed when

carrying out the above duties, applying risk assessments when
appropriate, and acting accordingly

• Work within the approved financial authorities
  
  A proven track record (minimum 5 years) in developing and delivering

communications strategies

• An understanding of working in Africa


• Excellent understanding of media and their needs


• Outstanding writing and editorial skills


• Excellent verbal communications skills


• Ability to work as part of a team and build excellent working relationships

internally and externally

• Good organisation, time management and ability to focus on a specific task

(as well as multi-tasking)

• Eligibility to work in the UK


Desirable:


• Experience of managing social media strategies


• A good understanding of African wildlife conservation issues.


• Experience of marketing and communications for a charity
  
  Tusk is looking to recruit a Head of Communications. The role will implement and

continue to evolve Tusk's communications strategy and manage all of Tusk's
communications, from print and digital communications, to engagement with the press
and other media. The communications strategy covers Tusk's operations and
fundraising in the UK, US, and across Africa. This role presents both a challenge and
an opportunity to help realise Tusk's further growth potential.

The successful candidate will come to the position with a proven track record in
marketing and communications, preferably with a good understanding of African
wildlife conservation issues and / or working in a charity environment.

The role will be based out of Tusk's headquarters in Gillingham, Dorset, with the
potential for some working from home, as well as travel to London and potentially
elsewhere on occasion.

About Tusk

Tusk's mission is to accelerate the impact of African-driven conservation.

We partner with the most effective local organisations, investing in their in-depth
knowledge and expertise. By supporting and nurturing their conservation
programmes, we help accelerate growth from an innovative idea to a scalable
solution.

For over 30 years, we have helped pioneer an impressive range of successful
conservation initiatives across more than 20 countries, increasing vital protection for
over 10 million acres of land and more than 40 different threatened species. From the
plains of the Serengeti to the rainforests of the Congo Basin, we're working towards a
future in which people and wildlife can both thrive across the African continent.


Further details may be found on the Tusk website www.tusk.org

Working Hours: Candidates must be able to work five days a week (Mon-Fri)
with flexibility around core working hours of 9:30 - 17:30.
Frequent travel within the UK will be required, and willingness
to participate in Charity events at weekends and in evenings is
essential.

Remuneration: Annual salary in the region of £50,000 - £55,000 according to
experience.

Holidays: 25 days per annum

Other benefits: Following satisfactory completion of the probationary period a
3-month probationary period, Tusk provides access to a
stakeholder pension scheme, private healthcare and death-inservice
life insurance.