Estee Lauder - Counter Leader - Boots - 37.5 Hours

The Account Manager is responsible for supporting their Brand in for supporting the Brand in driving sales turnover and market share through consistently remaining consumer focused;

They are accountable for achieving this by;

• reflecting a credible and professional Brand image to all internal and external consumers at all times



• maximising sales through selling, providing excellent service and retail standards



• contributing to efficiencies through adhering to store/Brand//Company Procedures and guidelines.


Sales and Service


• Understand daily/weekly targets



• Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.



• Keep up to date with competitor activities and missed opportunities



• Effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image.



• Deliver the Brand Strategy, ensuring the delivery of an effective local plan



• Plan and implement local marketing & events initiatives, aligned to Retailer activity.



• Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mind-set and a surprise and delight culture



• Be an Ambassador for the Brand - lead the way to ensure Brand values are represented and bought to life.



• Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate



• Use digital tools to ensure knowledge is kept up to date



• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.



• Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs.


Operations


• Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)



• Review retail standards on a daily basis ensuring they are maintained to the required standard



• Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes



• Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk



• Ensure all information requests are fulfilled accurately, within deadlines set



• Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed



• Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to



• Ensures that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.


Commerciality


• Manage daily replenishment, taking appropriate action where necessary



• Maximise sales performance by utilising all commercial reports before making commercial decisions



• Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales



• Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control



• Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines



• Identify trends and make suggestions to enhance product performance
  
  Essential



• Experience in a fast-paced retail and/or consumer facing environment



• Ability to drive self-development



• Commercial understanding and awareness of industry



• Effective communication, organisation and prioritisation skills