Director of Sales and Marketing

4C Group

Director of Sales and Marketing

Salary Not Specified

4C Group, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 2 weeks ago, 1 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: a447d33672de4db4bf4b5c5a5b89567b

Full Job Description

Reporting to the General Manager, you can expect your working day to include the following.

  • Developing and implementing comprehensive sales and marketing plans to achieve revenue targets and maximize profitability.

  • Conducting market research and analysis to identify opportunities for growth and development.

  • Overseeing the creation and execution of marketing campaigns across various channels, including digital, print, and social media. Ensuring all campaigns are aligned with brand guidelines and target the appropriate audience.

  • Managing the hotel's brand image and reputation through effective branding strategies and customer engagement initiatives. Ensuring consistency in messaging and branding across all touchpoints.

  • Working closely with the revenue management team to optimize pricing strategies and maximize revenue potential. Analysing pricing trends and adjust strategies as needed to drive profitability.

  • Leading and motivating the sales and marketing team to achieve individual and collective goals. Providing coaching, training, and development opportunities to enhance team performance.

  • Collaborating with other departments, including operations, finance, and guest services, to ensure seamless integration of sales and marketing efforts with overall hotel operations.

  • Monitoring and analysing sales and marketing performance metrics to track progress against goals. Prepare regular reports for senior management with insights and recommendations for improvement.

    Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field. Master's degree preferred.

  • Minimum of 5 years of experience in sales and marketing roles within the hospitality industry, with at least 2 years in a leadership position.

  • Experience of working within the London market

  • Proven track record of success in driving revenue growth and increasing market share.

  • Strong understanding of sales techniques, marketing principles, and brand management strategies.

  • Excellent communication, negotiation, and interpersonal skills.

  • Ability to think strategically and make data-driven decisions.

  • Flexibility to travel as needed

    The Westin London City boasts an impressive riverside location and spectacular views over London's historic River Thames. Overlooking Shakespeare's Globe and the striking Tate Modern, our luxury spa hotel offers 225 guest rooms, suites and residences impeccably designed with the Westin Heavenly Bed, sleek bathrooms and free high-speed Wi-Fi. Guests are invited to indulge in an array of Westin services and amenities.


  • Our mission is "To be the preeminent wellness brand in hospitality, empowering guests to regain control and enhance their well-being when they need it most, while traveling, ensuring they can be the best version of themselves."

    At The Westin London City, our employees are at the heart of bringing our wellness mission to life. We empower you to enhance the guest experience and reach your full potential in roles you undertake with pride by providing an enriching and supportive work culture.

    Join our team at The Westin London City and be part of crafting distinctive guest experiences, just moments from some of London's most iconic landmarks.

    Pulled from the full job description
  • Company pension

  • Cycle to work scheme

  • Employee assistance programme

  • Private medical insurance

  • Tech scheme, You will have access to a benefits package we believe truly works for our people and enhances our overall culture...

  • Flexible working (subject to role and probationary review)

  • Staff accommodation rates across UK (Marriott 4C Group Hotels)

  • Life Assurance Cover

  • Cycle to Work Scheme

  • Technology Scheme

  • Health Cash Plan (HSF)

  • Workplace pension scheme

  • Access to Employee Assistance Program (EAP) and Wellbeing Support

  • Eyecare vouchers

  • Private Medical Insurance

  • Continuous Learning Development opportunities

  • Recognition Programme

  • Opportunity to attend Social events.

  • Meals on duty (saving you £1000 per year approx.)

  • Bonus Scheme