Digital Strategy Manager

AXA Global Healthcare's digital presence is growing, it's pivotal to achieving the business' transformation strategy. We've an exciting opportunity for a Digital Strategy Manager to own and lead the ongoing development and optimisation of AXA Global Healthcare's website and app, driving growth whilst ensuring we deliver the best possible experience to all users.,

• Maintain and develop a portfolio of websites, including content management and implementation of campaigns, collaborating with our marketing teams to optimise all digital activity to reach relevant global audiences


• Continuously improve the content and user experience for the AXA-Global Healthcare app


• Lead the technical SEO activity, in close partnership with the digital marketing agency, ensure timely implementation of a schedule of SEO optimisations


• Oversee the end to end user experience on the website, lead continuous UX optimisation and improvements


• Support sprint planning for the dedicated development team and backlog management to ensure plans are in line to support key business priorities


• Lead the CMS migration from CMS 11 to CMS 12 with Optimizely


• Report on web activity, ensuring it complies with both AXA and AGH guidelines and financial promotions/ Consumer duty guidelines


• Work with external digital and/or creative agencies to create new functionality for the website to improve the UX


• Develop and manage direct reports in keeping with AXA's Performance Management and people development guidelines


• Champion accessibility of the website and the app, scope will include website in multiple languages (starting with French an English)
  
  We're looking for a dynamic and experienced individual to join the team and play a key role in crafting and executing strategies to achieve our business objectives. You'll utilise your extensive experience of content management systems to enhance our user experience., Experience in owning, maintaining and developing a content management system


• Strong UX experience with proven track record in optimising and improving web customer journeys


• Expertise in SEO best practices, preferable within Financial Services or Digital services industry


• Previous experience of using a content management system (Episerver experience a plus)


• Implementing a variety of web analytics tools, in line with a website strategy


• Analytical with proven experience in using behavioural data to improve the website experience


• People management experience


• Well organised and ability to work on multiple tasks at a time


• Worked in a global business across different countries would be a plus


As a precondition of employment for this role, you must be eligible and authorized to work in the United Kingdom.

At AXA we work smart, empowering our people to balance their time between home and our Tunbridge Wells office in a way that works best for them, their team and our customers. You'll have collaboration days with the team in our Tunbridge Wells office once or twice a month., With a presence in over 60 countries, and 165,000 employees serving the needs of 107 million customers, AXA is big.

But never too big to care for every single person who works here. So when you join us, we promise to put our collective might behind you and your career.

You'll work in an open and supportive environment where you'll be developed, challenged and encouraged to move around to achieve even bigger and better things - nationally and internationally. You'll learn directly from senior leaders, from the best in our business. And you'll enjoy real responsibility, really early on.

Every large company today talks about supporting diversity and inclusion. But at AXA, these values form an integral part of everything we do. For us, it's about bringing together the best talent, helping people to realise their full potential by being 100% themselves at work and delivering outstanding service to everyone - regardless of difference.

Proud to be part of the AXA Group, AXA - Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical checkup to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East.

At AXA - Global Healthcare, we're appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Competitive annual salary dependent on experience


• Annual company & performance-based bonus


• Contributory pension scheme (up to 12% employer contributions)


• Life Assurance (up to 10 x annual salary)


• 28 days annual leave plus Bank Holidays


• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave


• AXA employee discounts


• Gym benefits