Digital Marketing Specialist

We are looking to expand our current marketing team by recruiting a Digital Marketing Specialist, working with the Director of Sales and Marketing and the wider sales & marketing team, you will play a crucial role in enhancing the online presence for our portfolio of venues., You will be responsible for managing various digital marketing channels, including website management, email marketing, search engine optimization (SEO), CRM systems, PPC campaigns, lead generation strategies, search engine marketing (SEM), and paid mediacampaigns.,

• Develop and implement digital marketing campaigns to increase brand awareness and drive traffic to our venues.


• Manage the group's websites to ensure they are user-friendly, updated, and optimised for search engines.


• Utilise CRM systems to segment customer databases and personalise marketing communications.


• Execute email marketing campaigns, including content creation, segmentation, and analysisto drive customer engagement and retention.


• Conduct keyword research, on-page, and off-page SEO activity to improve organic search rankings and drive relevant traffic.


• Plan and execute PPC campaigns across various platforms, including Google Ads and social media, to drive targeted traffic and conversions.


• Implement lead generation strategies to capture and nurture leads through various digital channels.


• Use analytics and key performance indicators (KPIs) to assess the impact of campaigns and initiatives, ensuring that decisions are driven by data to enhance performance and optimise ROI.


• Collaborate with internal teams, including sales, events, and operations to align digital marketing efforts with business objectives.


• Stay up to date with industry trends and best practices in digital marketing.
  
  Bachelor's degree in marketing, digital marketing, or similar qualification necessary.


• Proven experience in digital marketing, ideally in a B2C role.


• Strong understanding of website management, SEO, email marketing, PPC, SEM, and paid media.


• Experience with CRM systems and marketing automation platforms.


• Proficiency in Google Analytics and other analytics tools to track and analyse campaign performance.


• Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.


• Analytical mindset with a focus on data-driven decision-making.


• Creative thinking and problem-solving skills.


• Ability to manage multiple projects at once.
  
  Shiko Group is a boutique hospitality outfit with a growing portfolio of bars and event spaces. Operating and marketing venues in Manchester and Leeds with an emphasis on premium, but approachable socialising.