Digital Marketing Officer & Personnel Assistant

In the role of digital marketer, you'll be involved in developing an organisation's multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of your employer. Ensuring that the highest possible standards of advice and guidance are rigorously maintained. The successful candidate will be at the forefront of our company growth and will have experience in delivering quality IAG to clients.

We are a team of highly experienced experts who specialise in apprenticeship, traineeship, adult education and funded training within the hair and beauty & wellness sector, and pride ourselves on the Core Values that underpin our business:

• Above and Beyond as Standard



• Passion for Learning



• Committed to Succeed



• Keeping It Real


We offer training to our clients specific to our sector and deliver successful programmes that have been tailored to exactly what our clients need so that maximum value is consistently delivered. All of our team members are commited to succeed with a passion for learning and always deliver above and beyond as standard while keeping it real and the successful candidate will share these values.

Description of the Role

The role sits under the Managing Director and is primarily responsible for the following:


• Social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram & Tik Tok., affiliate marketing - where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.



• Liaise with colleagues to ensure priorities are identified and acted upon in line with service provision and contractual requirements.


You will be a highly ambitious individual, who is keen to learn and progress and the ideal candidate will be a naturally positive person, can-do attitude with a passion for making a difference.

As the holder of this role, you will be required to undertake the following tasks:


• create and upload copy and images for the organisation's website



• write and dispatch email marketing campaigns



• provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)



• research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums



• design website banners and assist with web visuals



• communicate with clients, affiliate networks and affiliate partners



• conduct keyword research and web statistics reporting



• contribute to social media engagement and brand awareness campaigns



• use web analytics software to monitor the performance of client websites and make recommendations for improvement



• contribute to company and industry blogs and manage e-communications



• assist with paid media, including liaising with digital advertising agencies



• develop and integrate content marketing strategies



• keep up to date with current digital trends



• manage the contact database and assist with lead generation activities



• negotiate with media suppliers to achieve the best price for clients.



• Assist with the preparation and production of IAG brochures, leaflets, course information and other publicity materials



• Take personal responsibility for ensuring monthly targets are met to meet contractural requirements



• Have a strong understanding of all TNB Products including clients' problems and solutions


As our company grows, naturally so does our team, which is why we are looking for someone who wants a genuine career path to grow their knowledge and existing skillset. We have exciting opportunities being developed and as the business grows, we will be wanting to further develop our most promising staff so that their careers can progress at a pace that aligns with their lofty ambitions.

Responsibilities of Role

As the role holder you will be required to:


• Develop and document processes and procedures to develop and grow marketing working closely with the business development team



• Participate in group strategy conversations to help contribute to the longer-term success of the business



• Have a flexible approach to working and be willing to 'muck-in' with your colleagues to help the business operate at its peak level all day every day



• Represent TNB at appropriate external meetings and user groups


All staff are expected to:


• Make the most efficient and effective use of human, financial and material resources.



• Attend all internal and external meetings and training courses as required by the SMT.



• Be responsible for the health and safety of self, staff, clients and visitors and report any hazards or potential hazards to the person in charge or take other appropriate action.



• Adhere to the safeguarding and whistle blowing procedures when they should be implemented.



• Be aware of and responsive to the changing nature of the business, adopt a flexible and pro-active approach to work and contribute to a range of initiatives to facilitate the delivery of key business objectives.



• Be conversant with and operate all appropriate ICT resources available and to keep abreast of developments and improvements in this area.



• Participate in the development of a responsive customer centred approach to service delivery.



• Adhere to standards of conduct and professional ethics.



• Adhere to all TNB policies & procedures and assist in their implementation.



• Undertake any other duties or training consistent with their role


The above statements are intended to describe the general nature and level of work being performed by the incumbent(s) of this job. They are not intended to be an exhaustive list of all responsibilities and activities required of the position.

The ideal candidate will have knowledge skills & experience in:


• Google Analytics, Excel ,Website management, WordPress



• Customer relationship management (CRM) - Pipedrive & email marketing - sales active



• Content writing



• Social media management



• Search engine optimisation (SEO).



• Ability to perform under pressure and to tight deadlines & the capacity to prioritise and work across multiple projects



• Experience of providing IAG services to a wide range of clients in the education sector, with a flexible approach to programme changes as they occur.



• Experience of programmes aimed at 16-24-year-olds & the hair and beauty sector.



• Good time management skills & Adaptability - With the ability & confidence to multi-task organise & priortise workload while working independently with the ability to deliver a high volume of quality work & the ability to work well under pressure and meet deadlines



• Analytical and problem-solving skills with attention to detail and a high level of accuracy & with ability to notice patterns in data and reports



• Self-motivated with evidence of continuing professional development and a willingness to undertake further training relevant to the role.



• Reliable, trustworthy, and honest with an understanding of confidentiality.



• Strong verbal communication skills for articulating ideas to colleagues & clients & the ability to build rapport & a be strong team player



• Creative thinker - come up with ideas and be innovative



• Excellent written communication skills for producing high quality content



• Creative skills for contributing new and innovative ideas



• knowledge of existing and emerging social media platforms



• Excellent IT skills.


We are ideally looking for someone who is a natural problem solver and able to step back and assess the bigger picture, and who is certainly not afraid to roll their sleeves up and get stuck into any project or task.

This is an exciting opportunity to join a rapidly expanding Independent Training Provider specialising in the hair beauty & wellness sector. TNB has grown significantly over the past year and is now looking to move the company to the next level of growth and requires an individual and team player to be responsible for the digital marketing using a variety of digital marketing methods to communicate with customers and promote products and activities to both potential and existing clients including the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Using push and pull marketing techniques, targeting consumers both directly and indirectly.