Digital Copywriter
Boots Company Plc
Digital Copywriter
Salary Not Specified
Boots Company Plc, The Park, City of Nottingham
- Full time
- Permanent
- Onsite working
Posted 2 weeks ago, 25 Apr | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 5c2367ba9a9f41d2ac387a1fa008f99f
Full Job Description
- Digital copy production and build of campaign assets for Boots.com UK and ROI websites
- Work collaboratively with the designers, channel teams and brands to deliver against marketing briefs across shop pages, homepages, and events
- Ensure assets are in line with our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns
- Deliver digital projects, from brief to live, as required
The Digital Copywriter role is part of the Digital Experience team in boots.com. We are looking for a copywriter who is passionate and knowledgeable about creating compelling copy to join the team. They will use their copy skills and content management system (CMS) expertise to write and create assets and pages for boots.com and boots.ie, delivering the best customer experience to support our trading and marketing plans. This includes working across our category pages, service pages, promotions, hub pages, product descriptions, SEO copy and more., Experience using a CMS (Adobe Experience Manager would be ideal) - Digital copy skills and experience of writing short form copy for a commercial site - an understanding of UX and SEO would be very helpful
- Customer-focused with high attention to detail
- Experience following a style guide (or similar) to ensure a consistent tone of voice
- The ability to be flexible in a fast-paced environment and reactive to changing promotions, including amending assets and customer journeys
- Excellent organisation and communication skills with the ability to manage multiple tasks and deadlines
- An English degree or equivalent qualification would be an advantage
- Boots Retirement Savings Plan
- Enhanced maternity/paternity/adoption leave pay
- Discretionary annual bonus
- Generous employee discounts
- Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.
Important note: This role requires some flexibility outside of normal offices hours. This typically involves working normal hours from 5am once a week, and occasional weekend working particularly at peak times and occasional overnight working e.g. for major launches. In general, you will be expected to be flexible with your working hours to meet business and customer needs.
Welcome to the Boots Digital team - an exciting team within Boots UK, at the heart of our growth plans, as more customers look to us for online help, advice and shopping inspiration, as well as the best Boots products, prices and offers. As customers are changing, so are we - focusing on really understanding our customers' needs and making the most of our great products and services to optimise the online shopping experience and drive growth., Being at the heart of Boots' online proposition, you will have the opportunity to work with numerous stakeholders across the business. You will develop expertise in the end to end digital journey, building excellent foundations for career progression.