Database Marketing Analyst, Personalised Interactions Design Delivery

As an Analyst in our Personalised Interactions Design and Delivery team, you'll build targeting and execute campaigns, so we communicate the right messages to our customers at the right time. You will be part of a team working closely with colleagues who design our 1-2-1 targeted communications and who operate our core processes.

At Nationwide we openly put our 16 million customers at the centre of every decision we make as a business. Every role, no matter what it's doing, is customer focused. We think every communication and interaction presents a unique opportunity to bring to life our brand promises allowing us to demonstrate our point of difference. This might be focusing on short term campaign activity or how we deliver more longer-term brand building and emotional engagement with our customers, staying relevant at all stages of their lives. Increasingly personalised journeys, working with data we trust, and resilient processes are critical to this. If you are interested in 1-2-1 marketing, personalisation and campaign execution and can help us improve our ways of working then we want to hear from you.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, at one of our offices. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you'll be doing

You'll be working in a lively, supportive team that has accountability for the design and delivery of 1-2-1 marketing communications that deliver against our Society KPIs.

You will use your logical approach to build brilliant, personalised communications and experiences across all channels, in accordance with our risks and controls framework. This is a busy, interesting, and fast-paced role.

We're looking for somebody with;

• Experience of a campaign selection tool such as Unica or Adobe Campaign or experience with logical formulas such as more advanced Excel formulas.


• Experience of working with data and databases, ideally knowing a coding language such as SQL.


• Numeracy and critical thinking: you can quickly impact assess complex project requirements and work with stakeholders to find effective solutions. Able to pay attention to the detail alongside the bigger picture.


• A good communicator and influencer with the ability to support complex campaign builds and realise opportunities to drive further improvements into the team.


• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.


• Proactive and empowered to make decisions within a framework. Resilient in your approach and to work under pressure. You can overcome setbacks and have a solution focused mindset.


• Financial Sector experience is desirable but not essential.
  
  Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.


• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It's also about being clear, precise, and using language that we and, importantly, our customers and members can understand.


• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.


• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.


We know applying for jobs can sometimes feel like you're sending an application into a black hole. We review each application individually. So, it's a good idea to call out your most relevant experience on your application to give yourself the best chance., Nationwide is the world's largest building society. With over 15 million customers, we have a relationship with almost a quarter of the UK's population. We've got the scale to compete with the big banks, but we're not a bank.

As a building society, we're owned by our members - that's our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose - Banking - but fairer, more rewarding, and for the good of society.

When you work at Nationwide, you can experience that difference for yourself. You'll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match. You'll also be joining us at an important time as we seek to reach more and more people in the UK. We want everyone in the UK to know that they don't have to bank with a bank. They can choose a modern mutual instead.

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension - if you put in 7% of your salary, we'll top up by a further 16%


• Up to 2 days of paid volunteering a year


• Life assurance worth 8x your salary


• A great selection of additional benefits through our salary sacrifice scheme


• Wellhub - Access to a range of free and paid options for health and wellness.


• Access to an annual performance related bonus


• Access to training to help you develop and progress your career


• 25 days holiday, pro rata