Copywriter

It's an exciting time to join the Marketing and Communications team here at AXA, with significant investment planned in all UK&I businesses to transform, deliver new digital services to our customers and streamline and automate our business processes. To help us create compelling content for our audiences we're looking for a talented individual to join the team.

As Copywriter, you'll be responsible for creating engaging content across a variety of channels and media in support our brand, customer acquisition, engagement and retention activities.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least 40% of your week away from home at one of our office locations.

We're also happy to consider flexible working arrangements, such as condensed hours, which you can discuss with Talent Acquisition.

What you'll be doing:

• Working across our brand, growth and customer marketing teams supporting a range of copy needs


• Developing content ideas and write copy for a variety of earned, owned, shared and paid media channels for both B2B and B2C audiences. Including health articles for our Staying Healthy hubs and customer stories, to information about our products and services.


• Developing engaging and persuasive copy for a variety of marketing materials and assets.


• Collaborating with cross functional teams to understand needs, develop ideas and ensure alignment of brand tone of voice, messaging and compliance across all materials and channels.


• Leveraging insight on industry trends, competitor offerings and customer need to inform messaging.


• Optimising copy for SEO to enhance online visibility and drive organic traffic to our website.


• Effectively communicating with diverse audiences, such as industry professionals, consumers within the market or those who are already with us.


• Editing and proofread copy to ensure accuracy, consistency and adherence to brand guidelines and regulatory requirements.
  
  Proven experience as a copywriter in B2B and B2C marketing role. This could be in house or with an agency.


• Exceptional writing writing health and wellbeing articles and content, editing and proofreading skills.


• Strong understanding of marketing principles and the ability to craft compelling narratives that drive action and engagement.


• Passion for health and understanding of what makes our audiences tick.


• Experience speaking with people about sensitive topics, informing your talent for human storytelling


• Strong creative thinking skills and ability to think conceptually.


• Good knowledge and understanding of adhering to and managing within a regulated environment


• Ability to manage multiple projects simultaneously, adhering to deadlines and priorities.


• Proficiency in SEO best practices.


• Confident presenting your ideas and work and engaging with colleagues to ideate, plan and produce creative. and communication skills. The ability to adjust style to situation and audience.


As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.

With a presence in over 60 countries, and 165,000 employees serving the needs of 107 million customers, AXA is big.

But never too big to care for every single person who works here. So when you join us, we promise to put our collective might behind you and your career.

You'll work in an open and supportive environment where you'll be developed, challenged and encouraged to move around to achieve even bigger and better things - nationally and internationally. You'll learn directly from senior leaders, from the best in our business. And you'll enjoy real responsibility, really early on.

Every large company today talks about supporting diversity and inclusion. But at AXA UK, these values form an integral part of everything we do. For us, it's about bringing together the best talent, helping people to realise their full potential by being 100% themselves at work and delivering outstanding service to everyone - regardless of difference.

At AXA Health, we help our members be the best version of themselves by providing access to health and wellbeing support for mind and body. We're transforming our business by developing easy, efficient, digital experiences for our customers. We're a collective of specialists passionate about helping our members flourish, whether that's individuals and families, small businesses or huge corporates.

At AXA UK, we're appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Competitive annual salary dependent on experience


• Annual company & performance-based bonus


• Contributory pension scheme (up to 12% employer contributions)


• Life Assurance (up to 10 x annual salary)


• 28 days annual leave plus Bank Holidays


• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave


• AXA employee discounts


• Gym benefits