Communications and Engagement Officer

Develop, implement and evaluate communications and engagement projects and strategies (both for specific initiatives and in relation to issue affecting the whole organisation). This includes the ongoing response to public health issues, such as coronavirus and annual flu and vaccination campaigns. Developing a proactive approach to gathering and promoting good news stories and case studies from across the Trust both internally and externally. Ability to understand complex information in order to draft and edit content in an appropriate style, relevant for the audience. Respond to media enquiries from local and national journalist, briefing journalists, overseeing FOIs and managing events (including press conferences. Ongoing marketing of the Trusts services, including its charity. Provide digital communications expertise, including social media guidance, to services. Provide communications advice and support to staff across the organisation. Support the organisation to develop its
multi-media digital communications through video and other platforms. Assist in the production of marketing materials in keeping with the Trusts brand to promote campaigns and activities. Media relations Support the team in dealing with enquiries from the media Research, write, pitch (particularly to national print and broadcast media) press releases to raise the profile of the Trust across local and national media and trade press. Develop responses to media enquiries, often at short notice and under pressure. Help manage the administration of the Communications inbox and ensure that all enquiries are logged and responded to within deadlines, including FOI responses. Help maintain press release files, distribution lists and contact databases. Understand the sensitivities around complex / political issues. Digital media Support the ongoing development of the Trust website and intranet. This will include working with other members of the Communications and Engagement Team and with Digital to
ensure we have a modern, innovative, user friendly website and intranet that draws on best practice elsewhere within the healthcare sector. Provide digital communications expertise to services and co-ordinate the day-to-day use of Trust social media channels. Work with Digital to manage contracts with external providers regarding web and intranet hosting and content management support. Produce web content that is accessible and user-friendly. Support website research and usability / accessibility testing with staff, patients and public. Help develop and manage and introduce new offline and online bulletins and communications to staff and stakeholders. Provide website and social media statistics and analysis. Develop online polls and surveys in support of communication plans and campaigns. Publications Research and write content for corporate publications, web publication and marketing material. Assist with editing, proofreading and co-ordinating publications and digital content. Ensure
consistent use of the Trust logo and corporate brand. Events and projects Help plan and manage corporate events including our annual Staff Awards event Co-ordinate arrangements for events and VIP visits such as MP visits, senior NHS stakeholders. Compile and maintain invitation lists for events. Compile and maintain supplier lists for events.