Comms Strategist

We're looking for a Comms Strategist who's interested in working on some of the biggest and most exciting brands in the world. You'll be working with our strategy team to help build and run comms strategies from insight to delivery, working with a wide number of internal and external stakeholders.
Your work will be varied and rewarding, working on everything from European Comms campaigns for Globally renowned brands through to helping create the positioning for new brand innovations.
You'll be empowered to work independently, collaborating with other functions within draftLine and external agency partners. Taking the responsibility for delivery of your own projects, with the support and oversight of our Strategy Leads
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We would love you to:

• Bring best practices in advertising and communications, brand strategy and audience insight to develop effective comms strategies



• Develop an in-depth knowledge of our brands and audiences to ensure that all strategy and creative work is on brand and effective.


• Work with our data and insights teams to review brand performance and use this to develop strategies that will drive real impact


• Build creative briefs that inspire our Creative teams and external partners, integrating inputs from other key stakeholders


• To work with creative/production staff and partners to ensure creative products and solutions are strategically correct and achieve or better the client goal.


• Help to drive strategic thought leadership across the agency and AB InBev teams through think-pieces and presentations that position the experts in strategic effectiveness
  
  Communications strategy - 2 to 3 years of direct experience of working on communications plans, moving from research and insight through to delivery


• Understanding of consumer behavior - Finding consumer insights that inspire and empower our creatives


• Understanding of digital and traditional media channels and how best to use them to deliver a comms campaign


• Experience of beer and/or alcohol brands a plus but not necessary


• Be a strong communicator; able to inspire and influence stakeholders
  
  We're the award winning in-house agency of AB InBev. Creatives, strategists, producers, and marketers gathered from all over Europe revolutionizing the way we do marketing in our company. Our mission is to unleash creativity by making more culturally relevant, award-winning and future proofed work from within for the beer brands we have in our portfolio, such as Stella Artois, Budweiser, Corona, Leffe, Camden and Goose Island to name a few. In fact we have more than 500 different brands across the globe.

Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work.
Within draftLine, we are proud to embrace individuals from a breadth of backgrounds and viewpoints. Our current team have skills in 10 languages and are always keen to put these for great use within their work or when having fun together.
Our dream at draftLine is to create culture by reflecting it with a workplace and community that prioritizes and celebrates diversity, equity, and belonging.
At Budweiser Brewing Group, dreaming big is what we do. Brewing the world's most loved beers, building iconic brands like Budweiser and Stella Artois, crafting meaningful moments are what inspire us.
We're a team of passionate owners who aren't afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let's take on the challenge together. Cheers to dreaming big!, In this role, you'll have the potential to transform our business and your career. You'll get the support and mentor you need to succeed. We're a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.
We encourage you to think big and go after your goals. You'll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
We are building a team that's more supportive, more inclusive and more collaborative. A team that's diverse in background, skills and experience.
So if you dream big but are concerned you're not a perfect fit against the job description, we'd still encourage you to apply. You may just the right candidate to help us create a future with more cheers.
As the leading global brewer, we are committed to bringing people together for a better - and more equal - world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

We also offer great Benefits & Perks package!

• 18 month fixed term contract with the possibility to extend beyond this and eventual permanent contract


• Benefits for you and your family to help your physical and mental health


• Competitive parental leave and pension double contributions


• 25 days holidays per year


• Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)


• A beer allowance to enjoy our brands


• 2 volunteer days a year to support your local community


• 5 employee networks to support diversity and inclusion


• Global Bonus


• WPA Private Medical Care


• 26 weeks paid leave for primary caregiver


• 'Return to Work' programme


What you can expect from us