Category Manager

Lindt

Category Manager

Salary Not Specified

Lindt, Feltham, Greater London

  • Full time
  • Permanent
  • Remote working

Posted 3 weeks ago, 23 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 5524eb7ab0864c4dbaa9781da8e83ff5

Full Job Description

  • Responsible for the development of the category partnership within grocery multiple accounts to drive their premium confectionery offering through category management tools - specifically market data analysis and insight, research analysis and insights, and ranging and merchandising

  • To support in the development of Lindt as Category Experts in the premium chocolate confectionery market

  • To interpret and effectively execute brand plans within the retailer

  • Able to work flexibly across grocery multiple accounts as required, Category analysis, insight and reporting

  • + Ongoing analysis and interpretation of key account level and channel level data from retailer systems (e.g. Retail link) and market data (Nielsen, Kantar, Dunnhumby, Aimia etc) to identify category opportunities.
    + Tracking of customer performance vs. KPIs including risks and opportunities
    + Provide Account teams with regular category/Lindt performance updates, insights and opportunities within the key account/channel.
    + Provide key accounts with regular performance updates and insights to drive category growth - create a regular meeting forum for category updates
    + Expand customer contact matrix and drive customer contact strategy forward to increase depth of influence
    + Provide analytical support in the development of category plans and range reviews in other retailers if required
    + Support the Lindt internal selling and LBP process as required

  • Managing and supporting customer category range reviews

  • + Build ongoing relationships with key retail contacts (commercial (buyer & buyers assistants), seasonal planners, category, marketing, merchandising)
    + Identification of retailer performance gaps and opportunities through data analysis
    + Use of insights from data analysis to influence range and distribution, from breadth and depth perspective, by format and affluence tier as required
    + Application of Lindt category management approach to influence range, space and merchandising - incorporating visits and meetings in the merchandising centre at key times through in-depth understanding of customer ranging process and priorities
    + Gain confidence of buyers and other retailer contacts as category rather than sales focused resource
    + Work collaboratively with sales team to drive recommendations with customers
    + Work towards achieving Lindt targets within key account around share of space/sales, planogram development, distribution targets etc.

  • Implement Category Plans with customers

  • + Support the development of category plans with key customer
    + Lead the implementation of category projects in the key customer
    + Use insight and work with Customer Marketing to develop ease of shop planograms, fixturisation, POS and other in-store initiatives
    + Lead category projects in other Grocery and Impulse customers as required

  • Lindt merchandising strategy

  • + Support the Lindt merchandising strategy and vision in all customer projects.
    + Work with UK Category Strategy teams to continue to maintain relevant Category Vision & Perfect Store principles for UK, We want everyone at Lindt feel safe to be themselves, ensuring they are empowered, represented, celebrated and included in our workplace. You'll notice this throughout the recruitment process; in our 'dress for your day' policy and through our proactive DE&I strategy.

  • Previous experience in a customer facing category management role, FMCG environment

  • Strong numeracy, analytical and data interpretation skills including use of Nielsen/IRI, TNS, Dunnhumby/Aimia data, and qualitative research interpretation

  • Working knowledge of merchandising and planogramming systems

  • Advanced Microsoft Office skills (all) - especially Excel & PowerPoint

  • Excellent interpersonal skills, able to build relationships and influence at all levels - internal and external - creatively turning any data into strong insights

  • Confident, assertive with previous experience of face to face communications with retailers

  • A self-starter, with drive for results and highly motivated


  • Being yourself every day

    We are a premium chocolate manufacturer established in 1845 operating in over 86 countries around the World. Guided by our Global purpose to Enchant the World with Chocolate and UK vision of Creating Moments to Make Everyone Feel Special, we have around 400 team members in the UK across our Head Office, Retail, and Field Sales divisions. We are a Top 20 Great Place to Work and are proud of our incredible people, our unique values-led culture and our iconic market leading brands such as LINDOR & GOLD BUNNY.

    We're also proud of being one of the few 'bean-to-bar' chocolate makers in the world, where we control every step of our chocolate production.

    How you could help us to Enchant the World with Chocolate

    We have an exciting opportunity where you could be a part of our incredible team.

    In return for everything that you'll bring, we can offer you an exciting role in a fast-growing organisation, where we'll provide an environment where you will thrive, feel supported and fulfil your career aspirations. As well as supporting your physical and mental wellbeing, as part of our offering, you will receive a competitive compensation and benefits package including; competitive salary, bonus, pension, life cover, chocolate allowance; chocolate give-aways, chocolate discount, £100 personal incentive, birthday day off and so much more!