Campaign Manager, ebooks

We are looking for an experienced Campaign Manager to join our busy team for a 12 month fixed term contract. You will work closely with the Marketing Manager and Head of Content and Engagement Marketing to implement the strategic vision for the ebooks programme., The Campaign Manager will be accountable for achieving annual marketing objectives and KPIs for the ebooks programme through the implementation of multi-channel marketing campaigns (across email, social, search, in-person and virtual events, etc.),

• Responsible for performing monthly analysis for the ebooks programme and setting SMART objectives that directly support the publishing strategy for their products and overall business objectives.


• Plan and prioritise the marketing campaigns the ebooks programme.


• Create engaging and impactful campaigns which support business objectives.


• Implementing activities identified in the marketing plan to raise awareness, support article usage, and engaging with authors.


• Collaborate with publishing colleagues to understand product positioning and campaign requirements.


• Collaborate with the marketing operations team to ensure the successful delivery of tactical email campaigns, including supplying campaign brief and marketing copy.


• Collaborate with the communications team to raise awareness, support usage and citations, and engagement with authors via press releases, interviews, news stories etc.


• Deliver presentations and produce reports as required.


• Make data-driven decisions when planning campaigns and activities to optimise performance.


• Fully understand and use multiple data systems to support and proactively suggest and plan activity., Purpose: We are a world leader in the development of electronic publishing for the scientific community - working in the interests of science and scientists, we aim to maximise the impact of the research we publish.
  
  Ideally holds a professional qualification in marketing or equivalent work experience in marketing.


• Excellent communication and negotiation skills.


• Experience in creating and implementing marketing strategies and tactical plans, and able to demonstrate an understanding of marketing concepts.


• Experience preparing and managing a budget, and the ability to measure performance against goals, evaluate results and seek improvements.


• Experience in reporting on marketing performance to stakeholders, both internal and external.


• A good understanding of Open Access and wider STM publishing and research landscape.


• Good time management skills, managing multiple marketing campaigns at any one time.


• Is proactive in seeking new ways to build on or change the current processes, workflows or practices in the marketing department.


• Can write clearly and succinctly in a variety of communication settings and styles, to get messages across that have the desired effect on different audiences.


We know it is unusual for someone to tick every box so, if you don't meet all the criteria, but demonstrate most of the skills and experience we are looking for, and have the enthusiasm to work with us, go ahead and apply.,
• Bachelor's (preferred), Marketing: 2 years (preferred)
  
  IOP Publishing is a society-owned scientific publisher, providing impact, recognition and value for the scientific community. As the publishing arm of the Institute of Physics, 100% of our profit goes towards public and scientific good.
  
  Financial benefits: a competitive salary starting from £27,000 (Band C) depending on experience, an excellent pension scheme (up to 12% company contribution), a discretionary annual bonus scheme, £200 payment on completion of probation period, and a range of other useful and cost-saving benefits available through our benefits platform.


Health and Wellbeing: 33+ days holiday (including bank holidays), plus an extra day's leave to use for a moment that matters to you, a 35-hour working week, life assurance, cycle to work scheme, dental insurance, health care cash plan, and a great positive working environment in our brand new office in central Bristol - modern airy and designed with all of our colleagues in mind - for work and social time.

Flexibility: The contractual location of this role is our Bristol office, but we have recently moved to a hybrid working model with a dynamic and blended combination of office and remote working, dependent on business and team requirements. We are looking for someone to attend the Bristol office on a weekly basis (1-2 times per week). All travel to the Bristol office will be at the employees own expense.

And last but not least, did we mention that we are unique : IOP Publishing is central to the Institute of Physics, a not-for-profit society and we gift-aid all our profits to support science through the activities of the Institute.

To apply, please submit your CV through our careers site.

IOP Publishing is an equal opportunity employer. Our goal is to ensure that diversity, equity and inclusion (DE&I) are built into our identity in a way that is natural and sustainable, visible through the work we produce, our company branding, our professional networks and the communities we serve and support, which includes our employees, talent communities and candidates. We particularly welcome applicants from under-represented backgrounds.

Job Types: Full-time, Fixed term contract

Pay: £27,000.00-£30,000.00 per year

Benefits:

• Company pension


• Cycle to work scheme


• Gym membership


• Health & wellbeing programme


• Life insurance


• Private dental insurance


• Private medical insurance


• Sick pay


• Store discount


• Work from home


Schedule:

• Monday to Friday


Supplemental pay types:

• Bonus scheme