Brand & Communications Manager (B2C)

Creative Impact: Develop and execute innovative marketing campaigns across multiple channels.

Collaborative Environment: Work closely with internal teams and external partners to bring our brand vision to life.

Customer-Centric Focus: Drive customer loyalty and retention through targeted, data-driven campaigns.,

• Develop and Execute B2C Communication Strategy


• Manage social media channels with engaging content and community management.


• Launch impactful digital marketing campaigns, including email marketing and paid ads.


• Oversee in-store communications with eye-catching POS materials and promotions.


• Ensure consistent brand messaging across all platforms.


• Drive Customer Loyalty and Retention


• Partner with the Membership team to cater to member needs and preferences.


• Create targeted campaigns for various customer segments.


• Analyse customer data to refine marketing strategies.


• Contribute to successful customer loyalty programs.


• Content Creation and Management


• Craft compelling written and visual content for all communication channels.


• Maintain a consistent brand voice and tone.


• Manage the content calendar and workflow.


• Collaborate with the design team for creative assets.


• Project Management and Reporting


• Plan, execute, and report on monthly marketing activities.


• Manage budgets and resources effectively.


• Present clear updates to senior stakeholders.


• Track KPIs and measure campaign success.


• Build Strong Relationships and Collaboration


• Foster relationships with internal stakeholders across departments.


• Collaborate with external agencies and partners.


• Retail Marketing Expertise


• Oversee point-of-sale materials for all retail stores.


• Manage retail communications, including offers and in-store activities.
  
  Company Shop Group is looking for a highly motivated Brand and Communications Manager to lead our B2C communication efforts across 14 retail stores. If you're passionate about driving brand awareness, membership growth, and sales, we want to hear from you!, 3-5 years of experience in B2C marketing communications.


• Proven success in developing and executing marketing campaigns.


• Strong understanding of social media, content marketing, and digital advertising.


• Excellent written and verbal communication skills.


• Experience with CMS and marketing automation platforms is a plus.


• Ability to manage multiple projects independently.


• Strong organizational skills and attention to detail.


• Creative and strategic thinker.


• Analytical and problem-solving skills.


• Experience in a fast-paced, deadline-driven environment.


• Ability to collaborate effectively with cross-functional teams.


• Experience in brand management and retail marketing is a plus.


• Budget management experience is a plus.
  
  Company Shop Group (CSG), part of Biffa, is the largest commercial redistributor of surplus food and household products in the UK. We enable some of the biggest retailers, manufacturers, food service and logistics providers to unlock value from surplus stock, which may have otherwise gone to waste. The surplus we handle is redistributed through our Company Shop stores and our award-winning social enterprise Community Shop where we build stronger individuals and more confident communities. Working with our partners, we deliver an incredible impact and we're proud to be a good business doing good. We believe different ideas, perspective and backgrounds are key to developing a creative and effective working environment which is why you'll find us championing diversity and equality at every turn.
  
  Why you'll love Company Shop Group


• Free membership to Company Shop for you and 10 x nominees.


• Contributory pension scheme.


• Annual Flu Injections, High Street and Leisure discounts and on-site Parking.


• Subsidised staff Canteen, Free Tea & Coffee, and Free Fruit Friday


• Employee Assistance Programme - Grocery Aid.


• Eligible for Costco membership, Cycle 2 Work, and UK Fuel card discounts.


• Life assurance benefit


Location: This role is a Hybrid role based from our newly refurbished state of the art Head office in Tankersley

Salary: £40-£45k

Hours: 40 hours per week Monday-Friday 08:00am-4:00pm or 9:00am-5:30pm Flexible