B2B PR Account Manager / Copywriter

Client portfolio management: Responsible for the day-to-day oversight of diverse client accounts.

Relationship building: Nurture strong and lasting relationships with both existing and potential clients understanding their unique needs and customising strategies to their specific business needs.

Client engagement: Actively lead client meetings, PR activities, and company updates to maintain a consistent brand message.

Strategic marketing: Take a lead role in developing and implementing bespoke marketing strategies for each client account. This involves a deep understanding of each client's industry and specific business goals. The Account Director will provide support and oversight.

Content creation: Develop engaging narratives, pitches, and a mix of technical and creative content to elevate the client's multi-channel presence.

Material production: Generate marketing materials like flyers, brochures, and newsletters to support client campaigns.

Client account growth strategy: Actively engage in strategic initiatives for client account growth, working alongside Account Directors to set and achieve targets for expanding PHD's revenue contributions from existing client portfolios.

Analytical oversight: Lead the assessment of PR coverage and account performance, producing quarterly reports that not only assess the effectiveness of strategies but also help in future decision-making processes.

Media relations: Establish and maintain a strong network of industry-specific media contacts. Leverage established relationships to maximise client exposure and tailor media strategies to client-specific industries.

Planner and process management: Ensure compliance with established client management processes. Identify and raise concerns regarding inefficient or ineffective processes to the Account Director for review and improvement.

Client revenue and service expansion: Identify opportunities to expand PHD's revenue streams with existing clients by understanding their evolving needs and proposing additional relevant services.

Pitch and proposal development: Collaborate with ADs to build pitches and proposals.

Teamwork: Utilise Teamwork for strategic client and project management. Oversee and ensure accurate activity logging by the client team for enhanced transparency and effective coordination. Take a proactive role in streamlining communication and task management processes, leveraging Teamwork's capabilities for optimal efficiency and team synergy.

Market insight and adaptation: Continuously monitor market trends and client industries to adapt strategies dynamically, maintaining relevance and effectiveness.

Reporting and communication: Regularly liaise with Account Directors, providing insights into account performance and strategic adjustments.

We're seeking an assertive, proactive PR Account Manager with strategic acumen and a flair for copywriting to join our team. This role demands overseeing a diverse portfolio of client accounts within the life sciences, pharma, nutrition & personal care sectors, cultivating client relationships, delivering on commitments punctually, and evaluating return on investment.

The ideal candidate will embody excellent leadership qualities and a keen understanding of client management, with a collaborative spirit to excel in a team environment. Your commitment to excellence should manifest in identifying and implementing change opportunities, building industry expertise, and encouraging professional growth within client teams.

Your ability to grasp intricate technical concepts rapidly, translating them creatively into engaging campaign plans, and delivering inspiring content is crucial. High attention to detail, superior time management skills, and a passion for PR and media relations are prerequisites. The building and nurturing of robust client relationships is core to this role, ensuring the delivery of strategies that are finely tuned to meet individual client goals. The account manager is the driving force behind client success, balancing strategic guidance with hands-on management of the account.

Ideal Candidate Profile

We value a strong B2B background, exceptional interpersonal skills, an affinity for creativity, and the ability to manage extensive technical & scientific content. Your aptitude for thriving under pressure, exceeding client expectations, and content creation will be paramount in this role. Previous agency experience is preferred, but we also welcome candidates with extensive stakeholder management experience in a B2B setting.

Experience of working within the life sciences, pharma, health & nutrition sectors is desirable.

PHD is a dedicated, client-centric, agile firm, undergoing significant growth. As such, adaptability and commitment to go above and beyond are crucial. We believe in consistent high-quality performance, which is why our clients trust us. The option for remote work is available, with some office presence required, making this role attractive to prospective applicants across Yorkshire and the North-West.,

• Minimum three years' experience in account management and campaign delivery in a B2B environment


• Minimum three years' copywriting experience in a client-facing setting


• Exceptional communication and presentation skills


• Expertise in B2B copywriting and marketing


• Knowledge and copywriting experience within the life sciences, pharma, nutrition & personal care sectors ideal but not essential


• Advanced relationship-building skills, with a focus on nurturing long-term client partnerships


• Ability to transform complex information into compelling marketing plans


• Versatility in writing styles for various client audiences


• Creative, strategic thinker with business acumen


• Proficient in market research and analytics, coupled with a deep understanding of various industry landscapes


• Highly organised, capable of managing multiple clients and complex projects simultaneously


• Service-oriented and confidentiality-sensitive


• Self-driven, with excellent planning and time management skills


• Strong media relations skills


• Proficient in Microsoft Office Suites


• Full driving licence


• Minimum of three A-Levels, Bachelor's Degree


• Industry experience - life sciences, pharma, journalism


• Experience with SEO, influencer outreach and management, website development
  
  PHD Marketing Ltd is a B2B marketing and communications agency renowned for our comprehensive marketing solutions spanning PR and communications, marketing, advertising, and digital media management. Headquartered in Wakefield, West Yorkshire, and Wrexham, North Wales, our influence extends across national and international territories. Our growing portfolio of clients from the print, packaging, food & drink, nutrition, personal care, pharma & life-sciences, and manufacturing industries necessitates the expansion of our dynamic team.
  
  Fast-growing & ambitious: As an award-winning B2B marketing and communications agency, PHD is in a rapid expansion phase. Joining us means being part of our exciting growth journey and contributing to our ambitious vision.


• Supportive & collaborative team culture: Our team is more than just colleagues - we are a tight-knit group that champions each other's successes. We believe in fostering an environment where every voice is heard, mutual support is the norm, and hard work is recognised.


• Competitive benefits: We value our employees' well-being, offering an attractive benefits package including a generous holiday allowance. We understand the importance of work-life balance and time for personal rejuvenation.


• Workplace flexibility: We offer a hybrid work model that seamlessly combines remote and in-office working. We understand the need for flexibility and strive to provide a work arrangement that fits our employees' unique needs and lifestyles.


• Financial security: Our contributory pension scheme is designed to provide a secure future for our employees. Additionally, we offer a private health scheme to ensure our team members' health and wellness needs are covered.


• Professional development opportunities: We believe in continuous learning and offer numerous opportunities for professional growth and advancement. From in-house mentoring and coaching to professional and industry-based training, we invest in our team's development.


• Work on diverse projects: Our broad clientele offers the chance to work on a variety of projects across different industries. This diversity keeps work exciting and allows for a rich cross-industry learning experience.


• Influence and impact: At PHD, your work directly contributes to our clients' success and the growth of our agency. We value initiative and encourage our team members to bring innovative ideas to the table.


• Recognition and reward: We celebrate our team's achievements and make it a point to recognise and reward outstanding performance. We appreciate hard work, creative problem-solving, and dedication to our clients' success.


• Inclusive environment: We are committed to cultivating a diverse and inclusive environment where everyone feels they belong and can thrive.


At PHD Marketing Ltd, we're not just offering a job; we're inviting you to become an integral member of Team PHD embarking on a journey of shared success and collaborative growth.

Job Type: Full-time

Pay: £29,500.00-£38,000.00 per year

Benefits:

• Casual dress


• Company events


• Company pension


• Free parking


• Life insurance


• On-site parking


• Private medical insurance


• Sick pay


• Work from home


Schedule:

• Monday to Friday