National PR Manager x 1

Established in 2001, Ummah Welfare Trust is a UK-based international relief and development charity. Inspired by
the Islamic teachings of empathy, generosity and selflessness, the trust aims to alleviate poverty and suffering
across the world, and also ensuring that the rights of those who are neglected and oppressed are fulfilled by
providing sustainable development solutions relating to shelter, education, health, and spiritual wellbeing.

Knowing that we are all ultimately accountable to the Almighty, the charity strives to maintain transparency and
accountability, and as such the charity also has a full and transparent audit trail from the donor to the beneficiary., UWT requires a National PR Manager to coordinate UWT's PR & Fundraising strategy and delivery.

The post holder will facilitate the PR & Fundraising Team and Media team with creativity, imagination, excellent
planning, organisation and management to maximise awareness of the organisation's campaigns, and also drive
new initiatives to ensure the long-term sustainability of charitable donations.

OVERALL RESPONSIBILITIES

• Coordinate and implement the PR and fundraising strategy for UWT in line with the:

- emerging spiritual and humanitarian demands of the Ummah;
- the changing socio-economic, demographic, geographical, donating patterns and volunteering trends
within our donor and volunteer communities; and
- the organisation's values and changing needs

• Facilitate the National PR & Fundraising and Media teams to raise awareness of the charity's campaigns,

programmes and activities, and generate funds for the poor and needy; and

• Develop and manage key stakeholder relationships


PR

• Work with the PR & Fundraising and Media teams to devise a communication and engagement plan as

part of the PR & Fundraising strategy;

• Support the PR & Fundraising team and media team to create a schedule of UWT community events,

activities, promotional material distribution, and media campaigns to raise awareness of UWT, it's
programmes, campaigns and activities;

• Assist the Regional PR & fundraising managers to develop and manage relationships with national and

local Masajid, Muslim community organisations, businesses and key individuals; and





• Work with the Regional PR & fundraising managers and Media manager to oversee the quality and

quantity of project donation feedback material for project sponsors and donors.

Fundraising

• Work with the PR & Fundraising and Media teams to devise a fundraising plan as part of the PR &

Fundraising strategy;

• Help the Regional PR & fundraising managers to maintain and build on existing relationships with regular

funders and donors;

• Coordinate the generation and diversification of funding streams including major donors, legacies, regular

giving and social media campaigns;

• Facilitate the Regional PR & fundraising managers to deliver on their assigned fundraising projects,

working across regions and departments as appropriate;

• Monitor and evaluate national financial targets and expenditure for regional areas, reporting progress

regularly, identifying any potential shortfalls and necessary remedial actions; and

• Work with the Regional PR & fundraising managers and teams to drive continuous improvement of UWT's

existing fundraising operations, processes and systems.

Volunteering

• Work with the PR & Fundraising and Media teams to devise a volunteering plan as part of the PR &

Fundraising strategy;

• Help the Regional PR & Fundraising teams to retain and expand on our current volunteer groups and

communities;

• Understand and address the issues affecting our current volunteers across the country;


• Research the demands from the potential new generation of volunteers to understand the obstacles and

opportunities to volunteering with UWT; and

• To oversee the development and motivation of a pool of volunteers that work within UWT values to

proactively support the charity's awareness raising and fundraising campaigns

Qualifications Educated to A level or equivalent qualification Essential
Islamic Studies graduate Highly Desirable
Experience Considerable experience of coordinating remote teams Essential
Experience of managing a fundraising team and volunteers Essential
Experience of working in a charitable fundraising environment Essential
Experience of developing strategic plans, and of using strategic plans to Desirable
set business and operational objectives
Experience of business development and management Desirable
Skills / Ability to develop strong working relationships internally and with Essential
Abilities people from other organisations
Ability to motivate and enthuse staff, volunteers and external supporters Essential
Accomplished at preparing clear written and verbal reports and of giving Essential
presentations
Skilled in handling a busy workload, meeting deadlines and managing Essential
conflicting priorities
Flexible and adaptable approach to work demands across the whole Essential
organisation
Competent user of Microsoft Office applications (Word, Excel, Access) Essential
Knowledge Understand the diversity, issues and social and cultural nuances within Essential
and local Muslim communities and how this impacts community
understanding engagement, volunteering, fundraising and the organisation
Broad understanding of fundraising techniques and the specific value, Essential
role and techniques utilised within community fundraising activity
Demonstrable knowledge and experience of the humanitarian and Desirable
non-profit policy sector
Other Personal conduct and delivery of work should comply with the values Essential
and culture of Ummah Welfare Trust
Flexibility in work hours and at times, location of work, in order to Essential
accommodate priorities, events, functions and work activity. The role
may involve travel throughout the UK
Hold a valid UK driving license and have full access to your own car. Essential

This post is subject to a Disclosure and Barring Service (DBS) check.