Marketing Manager

We are looking for a Marketing Manager to join our team in London with a strong focus on managing PPC campaigns and monitoring paid search budgets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).,

• Plan and execute all marketing, including digital marketing, SEO/SEM, marketing database, email, website and social media campaigns


• Design, build and maintain our social media presence


• Write blogs and articles


• Update our websites


• Manage all our marketing assets, including the various websites and social media accounts.


• Participate in forming effective paid search strategies


• Launch and optimise various PPC campaigns


• Oversee our PPC campaigns.


• Work with an external agency to manage and improve our Google PPC and BING campaigns


• Be involved in keyword selection and audience targeting


• Monitor budget and adjust bids to gain better ROI


• Building and optimising marketing funnels


• Track post performance, identifying variables and KPI's for future campaigns


• Consistently evaluate and analyse social media and marketing data to identify risks and address challenges, including ways to reduce click fraud


• Suggest and develop new campaigns across multiple channels


• Maintain partnerships with PPC ad platforms and vendors


• Evaluate and improve campaigns with possible solutions to fit within budgetary constraints


• Keep abreast of all marketing, PPC and SEM/SEO trends


• Produce valuable and engaging content for our website, blogs and social media channels that attract and converts our target groups.


• Work towards set KPI's to achieve wider organisational aims.
  
  As a business, we pride ourselves on our results-driven, high integrity culture. As a team, we expect the best from each other and give the best to our clients. This position requires you to be a competent and highly self-motivated person willing to learn and grow with the business., In this role, you should be well-versed in principles of search engine marketing, including search engine optimisation (SEO.) You should be analytical and good with numbers., Relevant diploma or degree in Marketing or a related field


• Proven experience as a Marketing Manager / Specialist with PPC and SEO Management


• Knowledge of SEO and digital marketing concepts


• Familiarity with multiple platforms preferred


• Proficient in MS Office (particularly Excel, Google Docs)


• Solid knowledge of website analytical tools


• A creative mind that communicates effectively both internally and externally


• Highly organised, passionate about creative marketing, and possess a diligent, detail orientated work approach


• Analytical thinking with strong numerical skills


• Self-starter with a natural curiosity


• Excellent verbal and written communication skills


• Strong project management, multitasking and decision-making skills


• Strong working knowledge of marketing automation tools (e.g. Ontraport), Marketing diploma or equivalent (required), Marketing: 4 years (required), Diploma of Higher Education (preferred), Marketing: 3 years (preferred)


• SEO: 2 years (required)


• PPC Campaign Management: 2 years (preferred)
  
  This is a full time, hybrid role working Monday to Friday.


Salary: £48 000.00 per annum