Market Development Manager (remote)

We are seeking a creative and upbeat Market Development Manager to join our growing Market Development team in the Chemical Analysis division to drive demand for equipment and services used to rapidly characterize and process various materials in research and industrial markets.

Collaborating with our product line and commercial teams, you will translate business strategies into effective marketing plans, evaluate market opportunities, and develop campaigns and initiatives that move target customers from initial awareness to consideration to purchase.

A Day in the Life

• Understand customer and market needs so you can effectively communicate value propositions; delivering the right message to the right customer at the right time.


• Demonstrate creativity in strategy, planning and execution to develop marketing projects that gain target audience attention and build company brands.


• Leverage available data to gain insights into marketing performance and guide future strategies, communication channel selection, and media buying.


• Use your content marketing experience to adapt technical content into persuasive, effective messaging.


• Collaborate with product management and sales teams to create and implement launch strategies that drive rapid adoption of new products.


• Understand business and product line growth strategies, financials, and market landscape. Develop marketing strategies and campaigns that align to business priorities and drive growth.


• Develop effective collateral that educates customers and enables solutions selling.


• Plan and track budgets, schedules and performance requirements for the assigned product line(s) and project(s).


• Work closely with internationally based regional marketing colleagues to scale marketing campaigns in Asia-Pacific, Latin America, and other emerging markets.
  
  A Bachelor's degree in Business, Business-Marketing, scientific disciplines, or a related field is strongly preferred; an MBA is desirable.


Experience:

• Previous experience (5-10 years) in a marketing / demand generation role required.


• Experience planning and executing multi-channel marketing campaigns required.


• Experience marketing technical / scientific products preferred.


Knowledge, Skills and Abilities

• A strategic marketer with ability to complete detailed projects, while understanding the bigger picture will thrive in this role.


• Excellent communication skills as well as analytical, project management and planning skills are vital.


• Proficiency developing, implementing, tracking and analyzing marketing campaigns is necessary.


• Proficiency in Microsoft® Office® Suite (Outlook, Excel, PowerPoint, Word, etc.) required.


• Experience working with generative AI (Artificial Intelligence) is valued.


• Experience with salesforce.com CRM and Eloqua a plus.
  
  As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer., Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us (https://jobs.thermofisher.com/global/en/5-reasons-to-work-at-thermo-fisher-scientific) . As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.