Insights Analyst

We are looking for someone who is passionate about data and working cross-departmentally to make data driven decisions to enhance our business performance. As an Insights Analyst, you will play a crucial role in supporting our marketing, e-commerce and business strategy by analysing data to uncover actionable insights. Reporting to our Head of E-Commerce, you will work closely with our cross-functional teams to provide valuable insights that drive decision-making, optimising our marketing campaigns, production development and enhancing our customer experience.

Based in our Brighton HQ, this role will seamlessly integrate with our dynamic on-site marketing and product teams, fostering unparalleled collaboration and synergy. The ideal candidate would be someone who has experience of working in e-commerce or fashion and has an interest in pursuing a career in this sector. If this sounds like you, please read on!

WHAT YOU'LL DO:

• Market and customer insight generation (identifying and collecting appropriate customer, competitor, and market data such as pricing, market share, and proposition changes), etc.



• Working with the Head of E-Commerce to assist with setting a vision and direction for the team, engaging and motivating the team, and ensuring the business is clear on who we are, and what we deliver.


• Drive continuous improvement through delivering critical insights and recommended strategy to the Marketing, Trading and Merchandising teams, supporting their decision making in campaign, lifecycle, UX and product development.


• Collaborate cross-departmentally with different sources and teams to provide the business with a holistic understanding of the market.


• Provide business insights to colleagues within the loyalty business to demonstrate the impact of activities and customer value, ensuring that a data-led drive leads decision making.


• Work in close collaboration with colleagues to undertake targeted A/B tests with hypothesis and solid post activity analysis with defined success metrics.


• Work with external agencies and data providers, ensuring timely delivery of relevant and actionable insights.


• Expertly translate, understand, and interpret data and insight from multiple channels to build a culture of innovative, exciting storytelling within the team, drawing on standard process for how to engage with insight.


• Design and deliver periodic reporting, highlighting trends and monitoring KPI's.


• Develop quantitative analysis, ad hoc reports and models to support product decisions and turn into actionable goals


• Effectively communicate analysis outputs to wider teams within KILLSTAR to help support delivery.


• Apply industry knowledge to interpret data and improve performance within the business.


• Bring a passion for the KILSTAR Brand, aiming to enhance our customer journey and digital experience.


• Work alongside Marketing, IT, E-Commerce, Product Teams and Customer Service to improve reporting and analysis within the business.


• Be comfortable with leading analytic functions and dealing with data that you can articulate, communicate and champion the right culture for the e-commerce team, balancing expertise with responsiveness.


• Build systems and processes to transform raw data into actionable business insights.


• Build a good understanding of insight at senior levels and swiftly become a trusted source of truth about customers for the Leadership Team and other senior leaders.
  
  Change Agent: you demonstrate that sustainability, combined with a strong design agenda, is the only way forward and want to lead the change within the fashion industry.


• Problem Solver: you geek out on simplifying complexity, discovering hidden answers, rooting out hidden problems, and finding solutions.


• Detail Oriented: you pride yourself on having every i dotted and every t crossed, never missing an important fact, figure, or detail.


• An Agile Learner: you learn quickly when something changes, you see failure as an opportunity, and you easily understand underlying structures and intentions.


• Reliable Communicator: you are excellent about ensuring people are updated and informed of changes, and your written and verbal communication is clear and concise.


• Organised: you can orchestrate multiple activities at once to accomplish a goal, and marshal resources effectively to deliver results.


• Solid Decision Maker: your solutions and suggestions are based on wisdom, critical thinking, experience, and sound judgement.


• Process Oriented: you are good at figuring out what it takes to get something done, knowing what to measure and how to measure it.


• Analytical: you are confident in translating data to provide insights and reporting on customers, competitors, and the market., Previous experience in a similar role within retail/e-commerce.


• Demonstratable experience on Shopify or a similar e-commerce platform.


• Extensive experience working with web analytics tools such as Google Analytics.


• Experience in Meta ads/performance marketing optimisation.


• Strong written and verbal communication skills.


• Use of analytics to assist with making data-driven decisions.


• Data driven with focus on conversion rate and tracking customer flow through the site.


• Working cross-departmentally and comfortable working with all levels of seniority.


BONUS IF YOU:

• Have worked in a remote/hybrid environment, as part of an E-Commerce Team.


• Have managed or worked on e-commerce activities for a company with a multinational customer base.


• Have a personal affinity or connection to the alternative fashion or lifestyle communities.


WORK HOURS & LOCATION:

This role will be based on a hybrid working basis between our Brighton Studio and remote working. 3 days work from office and 2 days remote.

This position is a full time position of 37.5 hours per week, with hours worked between 08:00 - 06:00pm, Monday through to Friday. This position can be worked on a hybrid basis, however the candidate must live in a commutable distance to Brighton.