Chief Marketing Officer- CMO
jvempire
Chief Marketing Officer- CMO
£125000
jvempire, Peterborough
- Full time
- Permanent
- Onsite working
Posted 2 weeks ago, 13 May | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: e6f830d9fec74b8ab617fa32725a7265
Full Job Description
- Strategic Marketing Planning:
- Develop and implement comprehensive marketing strategies aligned with the company's growth objectives and target audience.
- Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.
- Brand Development and Positioning:
- Define and articulate the Trade Mastermind brand identity, messaging, and value proposition to resonate with our target market.
- Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.
- Digital Marketing and Online Presence:
- Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
- Optimize website performance and user experience to drive traffic, engagement, and conversions.
- Lead Generation and Conversion:
- Develop and implement lead generation strategies to attract qualified prospects to our programs and offerings.
- Optimize conversion funnels and customer journeys to maximize lead conversion rates and customer acquisition.
- Content Strategy and Creation:
- Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies.
- Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action.
- Marketing Analytics and Performance Measurement:
- Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives.
- Use data and analytics to optimize marketing campaigns, improve ROI, and drive continuous improvement.
- Team Leadership and Development:
- Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.
- Foster a culture of innovation, collaboration, and accountability within the marketing team.
Proven track record of success in senior marketing roles, with experience driving significant growth in businesses from 7 to 8 figures. - Strong strategic planning and execution skills, with the ability to develop and implement comprehensive marketing strategies.
- Deep understanding of digital marketing channels and techniques, with hands-on experience in campaign management and optimization.
- Excellent communication and storytelling skills, with the ability to craft compelling messaging and content that resonates with target audiences.
- Strong analytical and problem-solving abilities, with proficiency in marketing analytics and performance measurement tools.
- Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred., Bachelor's (preferred)
- Digital marketing: 3 years (preferred)
- Marketing: 3 years (preferred)
Trade Mastermind seeking an innovative and results-driven Chief Marketing Officer to lead our marketing efforts at Trade Mastermind. As a leading provider of business education for tradespeople, we empower individuals to transition into successful business owners through our innovative programs. The ideal candidate will have a proven track record of driving substantial growth, with experience taking businesses from 7 to 8 figures. They will be responsible for developing and executing strategic marketing initiatives to drive awareness, engagement, and revenue growth.
£125,000 a year - Permanent, Full-time, Pulled from the full job description - Canteen
- Company events
- Company pension
- Free parking
- Gym membership
- Health & wellbeing programme
- On-site gym
Experience: