Brand Manager
Savona
Brand Manager
£40000
Savona, Combe Martin, Devon
- Full time
- Permanent
- Onsite working
Posted 2 weeks ago, 18 Apr | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 9da417c0f4f2415bb4771002f6f13849
Full Job Description
An exciting opportunity for a Marketing Manager who can evidence ten years of working in a senior role within a marketing function with responsibility for writing strategy and to lead a business as the brand advocate. A qualification in Marketing is desirable. Requirement to travel to various depots and events in the UK.,
- Oversee and manage the marketing function ensuring that the marketing strategy is implemented and executed to meet the commercial goals of Savona. This includes
- Being the guardian of the brand identity. Ensuring that the spirit and essence of the brand is maintained and is ruthlessly consistent across all media and communications. This will include:
- Be responsible for brand 'storytelling' to ensure the brand remains vibrant, engaging, and relevant
- Spend time with Savona prospects and customers in order to be able to understand the customers who Savona serve and, in so doing, ensure the communications 'speaks' to the customers
- Contribute to identifying and creating strategic brand relationships with partners, in order to raise brand awareness, reach and the opportunity for more revenue
- Event organisation and presence, including an annual exhibition
- Overseeing PR & corporate communications
- Any 'brand advertising', for example, in newspapers, magazines etc.
- Utilising other 'channels' to raise brand salience, for example - brand merchandise, sponsorships and experiential 'stunts'
- Researching and analysing market trends and competitors.
- Overseeing marketing campaigns.
- Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
- Negotiating and liaising with third-party marketing agencies.
- Monitoring the budget of the marketing department to ensure the budget spend is delivering a return on investment.
- Media
- Creative and innovative
- Analytical and strategic
- A good communicator
Savona services 20 counties across the South East, South West and Central England, delivering in our fleet of 60 multi-temperature vehicles to the hospitality, education, care, contract catering and leisure sectors. We are a modern brand, on a mission to provide excellent customer service with the values we hold dear. Employing around 220 staff, we have three locations: Oxford, mbe in Devon and London.
+ Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
+ Ensuring use of font, language, colours are adhered to across the company
+ Conveying Savona ethos and brand architecture to all employees
+ Ensuring customer facing employees 'live' the brand - e.g. the delivery drivers
You will be responsible for overseeing the following functions:
+ Content Creation
+ Website
+ Social Media
+ Newsletter & Brochures
+ Attending events
Candidates will demonstrate capability to be: