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ABM Manager

Gravity Sketch

ABM Manager

Salary Not Specified

Gravity Sketch, City of Westminster

  • Full time
  • Permanent
  • Remote working

Posted 1 week ago, 19 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: dc3834f4a13643de8d16d539da882134

Full Job Description

  • Always be in learning mode

  • Go Deep: ask the why/why not

  • Explore and have fun


    • Empathy
  • Put ourselves in the shoes of our customer

  • Be genuinely caring and respectful

  • Act from a place of understanding/longing to understand


    • Force Multiplier
  • Make everyone around us/you better

  • Raise the Bar

  • Deliver Results


    • Resourceful
  • Take calculated risks

  • Use what we have/ deliver the most value

  • Stay Hungry


    • Act like an owner
  • Hold ourselves and others accountable

  • Make every investment as if it were your own

  • Don't let the egg drop


    • Our values are at the heart of our culture, we encourage everyone to experiment, bring new ideas to the table, and challenge one another to arrive at the best solutions for our users.

    We work hard, and know how to have fun too; with company trips, socials, sports, gaming sessions and more. We welcome you to share your hobbies with the team so we can all try something new!

    Overview

    This is an exciting opportunity to join a collaborative and hands-on team of marketers that are constantly learning, and upskilling from one another. We're on the lookout for an ABM / customer marketing specialist who isn't afraid of taking new approaches to marketing motions for target accounts and is happy to get into the weeds to figure out exactly how we can help them achieve success with Gravity Sketch. This is a varied role with the opportunity to build on existing marketing skills as well as push the boundaries of creative problem-solving.

    Responsibilities
  • Own the planning and implementation of marketing strategy for target accounts:


  • Conduct account-specific research

  • Craft adapted messaging tailored to each focus account, persona, and journey stage

  • Collaborate closely with sales, customer success, operations, and marketing, to drive the execution and measurement of impactful programs


  • Ensure regular communication of metrics and program status with key stakeholders, and actively engage in the analysis, innovation, and measurement of program effectiveness based on performance data

  • Create and adapt personalised content experiences that directly address account pain points

  • Identify and organise target events for Gravity Sketch to have presence at

    • + Understand the events that key industry players are attending and how we should raise our profile within them
    + Support existing customers in raising the profile of Gravity Sketch at their internal events
  • Identify and execute on opportunities to tell customer stories

    • + Work with other areas of marketing and account executives to develop stories that resonate with other customers and promote the positioning of Gravity Sketch

  • 3+ years of marketing experience including account-based or customer marketing, preferably in an early-stage SaaS startup environment. Any previous experience in events / field marketing is a plus!

  • You have demonstrated ability designing and executing ABM or customer marketing strategies that tie the goals of sales with the amplification of marketing initiatives

  • Data-driven: you can show results and communicate program effectiveness based on performance data, feedback from sales, and understanding of business goals.

  • Team player: you take initiative when it comes to documentation, sharing knowledge, and getting input on programs from teammates and stakeholders

  • Self-driven: able to hit the ground running and execute quickly once we have aligned on a plan. Self-driven to learn, to set targets, and able to work under limited supervision.

  • Content creation: you have content creation experience and are able to follow brand guidelines and tone of voice.


    • Nice to haves
  • Any basic video editing skills

  • Avid interest in design and understanding how different products are made

  • Experience working closely with a product team


    • Please note, we have a studio in Brixton, London where the team has the option to work from. It would be great to have someone in this role that is able to work from the London studio regularly, although not essential. We can also consider applications from those who can work remotely from the UK or EU

    Gravity Sketch is the category leader in solving the challenges faced by teams that design 3D products. Our platform enables teams to create and communicate 3D ideas in the quickest and most intuitive way possible - whether they are globally distributed or in the same geography.

    The platform is changing the way companies like Adidas and Ford carry out their day-to-day design work, helping to increase creativity, productivity, collaboration and compressing time to market. We take a B2C approach to B2B, nurturing a large community of highly engaged design and engineering professionals using the product to redefine their digital design workflow.

    The Gravity Sketch platform is accessible across VR and web-based applications allowing users to integrate GS seamlessly into their workflow.

    Our Culture

    We're a lean but ambitious team of 65+ spread across the globe. We may be geographically spread out, but we're tied by our mission to radically change how teams communicate ideas spatially and expressively from anywhere!
    Our focus is on output and getting the work done, not counting the hours you work. We appreciate that everyone has their own optimum setup, so provide flexibility in terms of when and where you get work done.