Senior Brand Marketing Manager

The senior brand marketing manager is at the start, middle and end of the marketing planning process. Working with the head of marketing and marketing director to set the strategy for the year alongside our insight, analytics, finance, online and retail teams., Once we have set the plan for the year. The senior Brand marketing manager will then lead the planning process for various campaigns as described by the yearly marketing calendar.
The campaign planning process brings together a team of individuals across marketing, creative and channels to build and execute the campaigns and propositions that you have created. The senior brand marketing manager will create the brief to excite the creative and channel teams then project manage the campaign through its core stage gates from brief, creative development, execution and finally into review. Building the foundations for the next years planning process.
Role Responsibilities

• A love for getting under the skin of the customer


• Collaboratively working with others to create market leading customer propositions.


• The ability to clearly articulate your thinking and excite those around you


• Ownership of the inputs & reviewing the outputs of all seasonal strategic briefs whilst aligning key stakeholders around the business


• Responsibility for the smooth, efficient, effective execution of the marketing campaigns/propositions assigned to you and your team


• All whilst bringing a sense of joy to the role, team and business.
  
  Experience in a fast moving retail environment in a similar marketing planning role


• Excellent communication skills to provide clear, simple, and succinct messages that engage others (verbal and written)


• Excellent organisational planning skills


• A strong networker, ability to maintain strong working relationships both internal and external


• A track record of delivering through others


• Experienced presenting both in person and on teams


• Basic understanding of retail marketing channels


• Commercial acumen


• Ability to analyse data to create meaningful action


• Problem-solving skills with well thought through outcomes


• A team player, not afraid to think outside the box and drive the brand forward


• Experience of managing people/ teams


• Ability to digest and act on insight and analysis


• Creative thinker


• Awareness of ALT advertising and media planning


• Omni-channel homewares retail experience.
  
  Home. There's no place like it. And there's no feeling like helping people create the joy of feeling truly at home. At Dunelm, that's what we do. We're the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.


We are the UK's Number One homewares retailer offering over 70,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.

We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.
Department Overview
The purpose of the Brand Marketing team is to make Dunelm famous as the "Home of Homes", by driving spontaneous awareness of Dunelm and its many categories. We are no1 in the market for home furnishings, but we sell so much more.

The brand marketing team start with the customer, working with insight to really understand their needs and wants and how they differ across the year. Bringing this together with the design, commercial, online and retail teams. To create campaigns and propositions that are executed these across all customer facing channels.