Head of Marketing: Entertainment

This role will be responsible for developing and delivering the Entertainment strategy, leading large scale ATL prospect Entertainment campaigns, as well as supporting a wide variety of shows with customer engagement support - all through insightful strategic thinking and excellent creative judgement across all touchpoints.

Department overview

This role sits within the Content Products team, which consists of Sky Entertainment, Sky Sports, Sky Cinema and Sky Store.

What you'll do:

Strategy:

• Develop the annual and quarterly plans for Sky Entertainment


• Working with the Planning and NOW team to recommend the right Entertainment campaigns, phasing and spend within the annual plan


• Continually looking for brand new ways to support entertainment show and drive buzz


• Work closely with the Consumer and Content strategy team to evaluate and assess show / campaign performance and KPI's including brand health, funnel metrics, viewing metrics and talkability


Marketing:

• Keep ahead of developments in the entertainment category and informed of competitor activity, incorporating fresh approaches into marketing and business plans where relevant


• Challenge media and creative agencies to deliver best in class, award-winning work. Push to ensure ATL campaigns are innovative and have elements of experimentation that cut through in a competitive market


• Developing brand positioning and design for any new propositions or creative vehicles


• Work closely with internal business team: align with PR, Social, Influencer, Digital, programming, and scheduling teams to develop campaigns that drive talkability and buzz


• Design and deliver 1-2-1 communication for Sky customers to drive engagement and viewing, leveraging data and executing across all available channels and RTMs


Managing and leading a large team:

• Managing a large team, with multiple skills at different levels.


• Setting the direction, and helping them prioritise their tasks and manage resource effectively


• Developing a team that are the best at their levels and continually supporting their development


Stakeholder management & collaboration:

• Be key point person to HBO, Peacock, TVP, Content teams, representing Sky's audience and using insight to support decisions on the content they buy and/or make


• Exceptional communication and relationship management skills; capable of winning hearts and minds internally, and with external partners


• Developing strong relationships with relevant internal stakeholders, studios, other Sky territories as well as agency partners to achieve marketing and business results
  
  Requires knowledge, experience and a passion for entertainment with a proven flair for creativity and desire for improving content marketing


• A background in content marketing would be highly preferred


• Marketing Strategy and Campaign experience: Deep experience and knowledge of delivering multi-million-pound campaigns and achieving ambitious targets and viewing metrics


• Restless Curiosity - looking at our information in different ways and continuously striving to understand how we can improve.


• Positive Energy - High Energy to drive and motivate the team as well as work across functions to get the job done.


• Resilience - Ability to adapt and reprioritise continuously. The business changes, and we need to be able to as well


• Credible and able to influence business and brand direction at the C-Suite leadership team at Sky, with excellent presentation skills (written and verbal)


• Brilliant collaborator with proven experience - able to build relationships across a matrix organisation and with external agencies to deliver though collaboration


• Crucial to be a great people leader:


• Provide visible leadership for a high achieving team, giving clear direction and leading from the front


• Able to build a team coach, mentor and train a mix of individuals


• Manage resource across the team for multiple projects to ensure fair and effective workload distribution


• Ensure that the Sky behaviours are embedded within the team, inclusive of equal opportunities and the diversity agenda
  
  We're Sky, Europe's biggest entertainment brand. Think top-quality shows. Breaking news. Innovative tech. Must-have products. Careers here mean the freedom and support you need to make an impact - pushing boundaries, creating solutions, hitting targets. And as part of our close-knit team, you'll enjoy plenty of benefits. Plus, experiences you'll only find at Sky., Want to do the best work of your life? With 24 million customers in 7 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.


With 24 million customers across six countries, Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Our 32,000 employees help connect our customers to the very best entertainment, sports, news, arts and to our own local, original content. Following the success of Sky originals like Chernobyl, we plan to double our investment in original content by 2024. We're also developing a new TV and movie studio, Sky Studios Elstree, which is expected to lead to the creation of over 2,000 new jobs and generate an additional £3 billion of production investment in UK creative sector in the first five years alone.

Our technology allows Sky customers to watch what they want, when they want, how they want and connects millions of people to content they love. And our online streaming service, NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service. We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. We recently announced a series of commitments to help tackle racial injustice and improve diversity and inclusion.

To ensure the commitments are delivered, Sky will invest £10million per year across its markets for each of the next three years. We're committed to being Europe's first net zero carbon entertainment company by 2030 - two decades before we have to - and we're an inclusive employer recognised by The Times and Stonewall for our commitment to diversity.


• Sky Q, for the TV you love all in one place!


• A generous pension package


• Private healthcare


• Discounted mobile and broadband


• Access a wide range of exclusive Sky VIP rewards and experiences!


How you'll work:

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Your office base:

Osterley:

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.

On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.