Digital Marketing Programme Specialist, South East, Hertfordshire, Royston – Jobs24.co.uk
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Digital Marketing Programme Specialist

Anonymous

Royston, Hertfordshire

Published
31-12-2017
Job ad details
Published
31-12-2017
Expires
27-01-2018
Job ID
LJA-53852818
Jobtype
Permanent
Full-time
Salary level
£28,000 - £32,000  per year
Job sector
Sales, Marketing and PR

A client of mine is looking to recruit a Digital Marketing and Content Specialist.
A key strand of my clients marketing strategy is to promote activities through external digital platforms. As a key member of their international divisional marketing team, the holder of this role will become the central point of contact and support for the development, monitoring and further optimisation of what they refer to as the "3rd party marketing programme". This will focus on the food & beverage, pharmaceutical and chemical industry segments initially but this scope could be broadened in the future.

Responsibilities include:

*Non branded website management and development - including layout, design, content, advertising management incl. Twitter
*Creation of own content pieces (online and offline) like creation of email communications (layout, design and copy-writing), content, white papers, case studies etc.
*Adapt existing value content such as PR articles, and re-purpose them for use across other online channels such as the PI blog, news pages and social media posts
*Creation of web pages and electronic materials to support campaigns as required
*Support the creation of other electronic communication tools as required
*Analyse competitor's online social media activities and advise on best practice
*Participation in international working groups and management of responsibilities
*Perform any other duties which may reasonably be expected of the post holder
To ensure that he/she carries out his/her duties in accordance with all Company policies, procedures and processes, including, but not limited to, the Health & Safety at Work Act (1974)

Requirements:

*Preferably degree qualified and a Member of the Chartered Institute of Marketing
*English copy-writing skills are essential
*Experienced in Marketing Communications with a focus on website management and e-Mail Marketing
*Background as a journalist/editor with digital marketing expertise
*Experience in successfully running a website and e-marketing programme
*Knowledge and experience with content management systems and e-mail Marketing
*An analytical person with experience in analysing KPI's
*Highly articulate, writes clearly and informatively
*Second language preferred (French or Spanish)
*Strong networking skills also required
*Hands-on mentality
*Strategic approach with passion for creativity

Apply now

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Job ad details
Published
31-12-2017
Expires
27-01-2018
Job ID
LJA-53852818
Jobtype
Permanent
Full-time
Salary level
£28,000 - £32,000  per year
Job sector
Sales, Marketing and PR
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